Taboola, a global leader in large-scale performance for advertisers, announces today a new focus beyond native advertising and a powerful technology platform called Realize. Pioneering native advertising for over a decade, Taboola has driven the success of advertisers, especially in placements at the end of articles. Now, the company is expanding this legacy with the launch of Realize, the industry's first platform dedicated exclusively to performance at scale, in addition to search and social.
Realize leverages exclusive data, performance-oriented artificial intelligence, and a growing diversity of inventories and creative formats to achieve strategic objectives. Although advertisers need good solutions for all stages of the marketing funnel, specialization is essential. Platforms that promise to cover the entire funnel face significant challenges in standing out at each stage. Starting today, Realize is available to all advertisers focused on performance.
It is estimated that US$ 25 billion will be invested annually in search of performance through DSPs and niche AdTech solutions. However, many of these channels lack the expertise, scale, or data needed to achieve the expected results. DSPs tend to prioritize video and CTV, which are great for branding but not for performance, while AdTech companies often operate on a small scale. Furthermore, 75% of advertisers investing in social media report diminishing returns, facing challenges such as audience saturation, rising costs, and ad fatigue. The impact of this loss of efficiency can reach up to US$ 30 billion in advertising investments.
Realize is the only independent performance platform that goes beyond search and social, delivering results at scale. With access to exclusive inventory, proprietary data, and advanced AI technology, the platform simplifies performance campaigns, connecting advertisers to millions of consumers on the world's largest and most trusted publishers, as well as OEMs and apps.
Main features of Realize
- New Inventory: Expanding beyond native advertising at the end of items
For the first time, Realize allows advertisers to access display formats and other parts of Taboola's extensive network of publishers, apps, and OEMs, including NBC News, Yahoo, Xiaomi, and Samsung. Now, advertisers can go beyond traditional native ad placements and reach relevant customers in high-visibility locations within the most trusted publishers and apps worldwide.
- AI and Data Advantage: Measurable Results at Scale
Realize is driven by an AI-powered engine focused on performance, which identifies the best opportunities for campaigns on the Taboola publisher network and apps. This AI engine benefits from the direct integration of Taboola's code into publisher pages, ensuring access to unique signals and data to optimize and position ads more accurately than any other open web platform.
- Creative Freedom: Get started fast with social, display, and vertical videos
Realize offers an intuitive experience for performance advertisers, allowing them to use the same creative assets from their display or social media campaigns. It instantly transforms these assets into highly effective ads placed on premium publishers and apps.
"Every business deserves a chance to grow and succeed," said Adam Singolda, CEO of Taboola. For a long time, performance advertising beyond search and social was extremely difficult. Advertisers ended up limiting themselves to these platforms simply because there was no viable alternative. Investing in DSPs and CTV is great for branding, but it is not optimized for performance, and working with hundreds of AdTech companies on a small scale is not worth the marketers' time. Amazon started in 1994 and, by dominating the book market until 2000, managed to expand into the entire e-commerce sector. This is our 'Amazon moment'.
Jeff Ratner, President of Media, Data and Analytics at Quigley-Simpson, said: “Taboola’s end-to-end approach to ensuring performance advertising success is impressive. We’ve worked with Taboola for many years and they’ve consistently demonstrated the technology and expertise needed to drive real ROI for our campaigns. Realize has great potential to go even further, combining powerful AI, highly engaged audiences and premium ad space with trusted publishers.”
Justin Chase, EVP of Media at EVERSANA, said: “As a media agency that is always at the forefront of performance marketing, we are excited to be using Realize. It brings together the best of both worlds: large-scale audience engagement with results-driven AI. This strategic move into performance is sure to bring huge benefits to Taboola and its clients.”
About TaboolaTaboola empowers businesses to grow through performance advertising technology that goes beyond search and social, delivering measurable results at scale.
Taboola works with thousands of advertisers who invest directly in Realize, its advanced advertising platform, reaching 600 million daily active users across the world’s top publishers. Major publishers like NBC News, Yahoo, and device manufacturers like Samsung and Xiaomi use Taboola’s technology to grow their audience and revenue, making Realize a unique solution with specialized algorithms and unmatched reach.
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