The global data monetization market is expected to reach US$12.4 billion by 2030, up from US$4.4 billion in 2024, according to a study by Research and Markets . The projected compound annual growth rate (CAGR) is 18.9% over the period.
The report shows that organizations worldwide are transforming data into strategic assets through models such as the direct sale of information, insights derived from advanced analytics, and data-as-a-service. Technologies like big data, artificial intelligence, and machine learning are driving this movement, enabling value creation through both efficiency gains and new revenue streams.
Despite the growth potential, the study highlights important challenges: privacy, cybersecurity, database quality, and regulatory compliance with standards such as GDPR and CCPA. Ethical issues also come into play, as sensitive sectors need to adopt monetization models that do not involve the direct commercialization of information.
In Brazil, one example is TutorMundi, a platform that connects students and tutors in real time and combines artificial intelligence with human support. Without selling data, the company uses information about questions and learning patterns to personalize services and help schools and institutions identify areas where students need reinforcement. This case illustrates how data monetization can occur indirectly and ethically, transforming information into social and academic value.
According to the report, companies that combine digital maturity with data governance practices are likely to stand out by 2030. Hybrid models, which combine technological innovation with responsible use of information, will be crucial for global competitiveness.
