Corebiz announces the launch of Mobfiq Pro, the new generation of its SaaS platform for building and managing e-commerce apps, which promises to transform the way brands operate in the mobile universe. With over 9 years of experience in developing apps for retail and being a pioneer in creating SaaS platforms in Latin America since 2016, Corebiz has completely revamped its technology. Now, retailers have a faster, more flexible, and affordable solution to launch and evolve their applications, reducing timeframes and costs without compromising performance.
"The great diferencial of Mobfiq Pro is that it is not just a technological platform, it is a strategic solution. We help the retailer to put the app at the center of their operation, with full customization, complete integration, and close monitoring from day one. It is the customer's app, with the customer's identity, designed to generate real results," says Thiago Falanga, Product Development Director.
The new version allows for deep customization of the user experience for each segment; persistent login for smoother journeys, contributing to increased sessions and conversion; use of artificial intelligence to automatically extract insights from app data, such as browsing behavior, conversion funnel, andchurn; simplified integration with new technologies and functionalities; flexible support model according to each client's business needs (with subscription), with a dedicated team for the client; and an option for permanent purchase of the code, ensuring complete autonomy for the retailer. Additionally, Mobfiq Pro is integrated with VTEX, Shopify, and Wake, leading platforms in global e-commerce.
Brazil is one of the largest app commerce markets in the world and ranks among the top three in downloads and engagement. Secondrecent data35.9% of Brazilians feel comfortable shopping via apps, mainly motivated by convenience, security, and an intuitive shopping experience.
The behaviormobile-firstThe Brazilian consumer's behavior is also evident: more than 9 hours a day are spent on apps, with shopping apps being one of the favorites for engaging with brands. For retail, this translates into operational efficiency, increased LTV (lifetime value as a customer), and reduced CAC (customer acquisition cost).
Corebiz offers comprehensive support from "Day One" on Mobfiq Pro, with personalized engagement strategies, recurring meetings, and performance tracking.
Our commitment goes far beyond delivering technology. We maintain a close relationship with each client, with frequent strategic meetings where we share results, analyze performance, and discuss how thepushesmore effective, and together we build tailored acquisition and engagement strategies. We also bring analyses ofbenchmarkfrom the segment withinsightsvaluable data on conversion rate, retention, sales participation, among other indicators. We deliver applied knowledge, focus on performance, and maximize the use of each platform feature." claims Thiago Falanga, Product Development Director.
In this way, the app becomes a true customer relationship hub, bringing together everything a brand needs to increase purchase frequency and strengthen the bond with its consumers.
Mobfiq has always been the platform chosen by the largest VTEX retailers to accelerate their mobile commerce operations. Highlights include Época Cosméticos, Cobasi, Aramis, Drogaria Venancio, Amobeleza, Farmácia Preço Popular, Calzedonia, Malwee, Intimissimi, Track & Field, and Baw.
With the launch of Mobfiq Pro, Corebiz takes a step further, delivering a new generation of technology that combines hyper-personalization, data intelligence, and simplified integration to further boost conversion, recurrence, and engagement. It is the evolution of app commerce as a driver of performance and direct relationship with the consumer.
According to Corebiz, the segments with the greatest success are those with high purchase recurrence, such as beauty, pet, fashion, pharmacy, and grocery. Still, the main difference lies in how the customer perceives the channel. "The retailer who sees the app as a core brand strategy is much more successful," says Thiago.
