Microsoft Brazil announces the Innovation Hub, a physical space located at the company's office in São Paulo, aimed at showcasing to the company's clients the innovative solutions developed by Microsoft and how to apply them in their businesses. The initiative is an evolution of the Microsoft Technology Center (MTC) and offers workshops, hackathons, and practical demonstrations of the use of advanced technologies such as artificial intelligence (AI), IoT, cognitive services, among others.
Currently, Microsoft has more than 40 hubs around the world to primarily serve companies with complex technology and operations structures. Clients from various sectors of the country, such as Finance, Telecommunications, and Retail, have already experienced the space and use technologies that were developed to meet the specific demands of their operations.
To lead this structure, Microsoft Brazil announces Marcondes Farias as the head of the Innovation Hub. With over 15 years at the company, Marcondes has held various leadership positions, such as project manager, business development director, and digital transformation director.
According to Marcondes, the Innovation Hub represents a window for exchanging experiences between companies and Microsoft. "The space goes beyond an innovation center; it is a place for clients, partners, and employees to stay updated on strategic initiatives and understand the scope of our offerings," he explains.
The space is constantly undergoing remodeling to incorporate new technologies and provide immersive experiences for clients, such as the Innovation Factory and the use of AI in hackathons and architecture design sessions, for example. Cognitive service technologies such as speech processing are also showcased in the hub.
The Innovation Hub aims to provide even greater focus on each client's business demands through a structure that allows demonstrating the practical results achieved through the use of these technologies. "We created a collaborative environment so that our partners can explore and implement emerging technologies that drive their businesses into the future," says Marcondes.
