The same tool, applied to companies, is capable of mapping and planning marketing as well as making human resources management more efficient. Known as Scrum, the agile methodology helps improve productivity and organization of projects with multidisciplinary teams, working on the vision and goals of the organization in an integrated way, with all employees interconnected within that specific area. Jéssica Fahl Ribeiro, graduated in marketing and advertising, specializing in strategic management, and partner Guilherme Silva, graduated in business administration and specializing in human resources, both from Forward, apply this type of methodology in companies where they provide consulting.
"Scrum is an agile methodology that greatly helps in the productivity and organization of projects with multidisciplinary teams, meaning we can work the entire company towards its main goal, the vision," emphasizes Jéssica. According to her, this way it is possible to think about issues such as promoting a new product, reaching new markets, positioning a brand with a competitive advantage, as well as helping to make a company that "does not exist" "exist." "All these objectives are brought into Scrum and we create a plan in a way that is executable," he says.
Jéssica explains that this type of methodological application differs from traditional consultancies because it takes into account the entrepreneur's reality. "This methodology we use is collaborative. We are able to include everyone from the operations person, the manager, and the owner to do the planning, the action plan, and to get the entire company organized to achieve the set results and objectives. We do this with Scrum, using tools for daily meetings, prioritization, and visual management," the specialist points out. In this participatory method, the entrepreneur, in addition to mapping and planning, will also learn about the company itself, as well as gain practical knowledge of marketing, business, management, strategy, and innovation.
When necessary, it is possible to apply this methodology in a hybrid manner. Applying Scrum doesn't need to be in person. There are tools like Trello, among other project management software, that allow for management in hybrid work, remote work, and in-person work. What we need is to make the information visible and to monitor this team, advises Jéssica.
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Regarding a company's human resources, Guilherme Silva observes that agile methodologies like Scrum can make HR management much more efficient, collaborative, and adaptable. Whether for recruitment projects, onboarding new employees, or talent development, we are able to define short cycles for delivering value, projects, or tasks. "The main goal is for the facilitator to act as a business partner, transforming the human resources department into a strategic point within the organization. The company will be able to generate more revenue and grow sustainably, but this will be a consequence of an engaged, committed, and strategically aligned team," emphasizes the specialist.
