Same technology from Apple's augmented reality glasses revolutionizes retail in Brazil

Apple's augmented reality glasses, the Apple Vision Pro, which combine the real world with the digital world by creating immersive and interactive experiences, are the company's big bet for 2025, when a new version will be released. And this same Augmented Reality (AR) technology used in the Gadget --- The term "gadget" in English retains the same meaning as in Portuguese. It refers to a small electronic or mechanical device with a specific purpose, often designed for convenience or entertainment. The word "gadget" is widely used in both languages to describe innovative and often quirky tools that enhance our daily lives. of "Bigtech" The term "bigtech" refers to large, influential technology companies that dominate the tech industry. These companies often have a significant impact on global markets, innovation, and consumer behavior. Examples include Apple, Google, Microsoft, Amazon, and Facebook (now Meta). These firms are known for their extensive resources, innovative products, and substantial influence on the digital landscape., now, is applied to other solutions revolutionizing various markets and making processes more efficient, innovative, and personalized.  

This is the purpose of the new tool from Moki, a company specializing in SaaS solutions (Software as a Service), which has just launched in Brazil with Moki Smart Scan. The technology, which allows the user of Apple Vision Pro to travel and interact in another reality, is now also going to help business owners avoid a common problem in their market or store, which also affects the end consumer: the discrepancy in product prices on the shelf and at the checkout. This will be possible through the Moki app, which can be installed on the smartphones of company employees, significantly reducing errors and optimizing processes such as inventory verification, shelf restocking, and merchandise audits.

The CEO of Moki, Guilherme Werneck, explains about the revolution that AR causes in retail and logistics: "Sectors that traditionally use manual methods and that demand great human effort are taking an important step towards the digital revolution through augmented reality. The technology not only improves efficiency, but also transforms the way companies operate, offering new possibilities for automation and monitoring that were impossible a few years ago."

The capacity of augmented reality, incorporated with artificial intelligence, to overlay digital information onto the physical world through the app, creates an intuitive interface, allowing employees and business owners to interact with data and objects in real time. With this, barcode scanners are becoming obsolete and are being replaced by smartphones. In addition to simplifying daily work, the technology facilitates access to information within companies by using a device that people are already familiar with: the cell phone. Thus, facilitating the complete digitalization of operational processes. The app also generates data that can be analyzed to further optimize operations. 

In logistics, for example, the Moki Smart Scan revolutionizes the way goods are managed. It is possible to scan entire pallets, track items, identify any discrepancies, and ensure that the goods are being sent to the correct destinations. This means greater accuracy, as well as a reduction in losses and misplacements, preventing companies from incurring losses due to errors in delivery and, consequently, improving the end consumer's experience by ensuring that the goods arrive correctly. 

"The future of business is digital and this integration transforms sectors that increasingly need precision and agility. The use of technology not only eliminates inefficiencies but also opens new opportunities for companies of all sizes," concludes Guilherme Werneck.