Apple's augmented reality glasses, the Apple Vision Pro, which combine the real world with digital elements to create immersive and interactive experiences, are the company's major bet for 2025, when a new version will be released. And this same Augmented Reality (AR) technology used ingadgetandbigtechnow, it is applied in other solutions, revolutionizing various markets and making processes more efficient, innovative, and personalized.
This is the purpose of Moki's new tool, a company specialized in SaaS (Software as a Service) solutions, which has just launched Moki Smart Scan in Brazil. The technology, which allows the user of Apple Vision Pro to travel and interact in another reality, is the same that will now help entrepreneurs avoid a common problem in their market or store, which also affects the end consumer: the price discrepancy of products on the shelf and at checkout. This will be possible through the Moki app, which can be installed on employees' smartphones, significantly reducing errors and optimizing processes such as stock verification, shelf replenishment, and merchandise audits.
Moki CEO Guilherme Werneck explains the revolution that AR is causing in retail and logistics: “Sectors that traditionally use manual methods and require a lot of human effort are taking an important step towards the digital revolution through augmented reality. The technology not only improves efficiency, but also transforms the way companies operate, offering new possibilities for automation and monitoring that were impossible just a few years ago.”
The capacity of augmented reality, integrated with artificial intelligence, to overlay digital information onto the physical world through the app creates an intuitive interface, allowing employees and entrepreneurs to interact with data and objects in real time. With this, barcode scanners are becoming obsolete and are being replaced by smartphones. In addition to simplifying daily work, technology makes it easier to access information within companies by using a device that people are already familiar with: the cell phone. Thus, facilitating the complete digitization of operational processes. The app also generates data that can be analyzed to further optimize operations.
In logistics, for example, Moki Smart Scan revolutionizes the way goods are managed. It is possible to scan entire pallets, track items, identify any discrepancies, and ensure that goods are being sent to the correct destinations. This means greater accuracy, as well as a reduction in losses and thefts, preventing losses for companies due to delivery errors and consequently improving the end consumer's experience, ensuring that the merchandise arrives correctly.
“The future of business is digital and this integration transforms sectors that increasingly require precision and agility. The use of technology not only eliminates inefficiencies, but also opens up new opportunities for companies of all sizes,” concludes Guilherme Werneck.
