Mercado Livre, one of the largest e-commerce platforms in Latin America, recently released a study highlighting the shopping habits of Brazilian consumers. The research, based on data collected by the company, reveals valuable insights into user behavior and outlines personalized consumption profiles.
According to the study, Brazilians are increasingly embracing online shopping, seeking convenience, variety, and competitive prices. The COVID-19 pandemic further accelerated this trend, with many consumers choosing to make their purchases through mobile devices such as smartphones and tablets.
Mercado Livre identified different consumer profiles among Brazilians, taking into account factors such as age, gender, geographic location, and product preferences. Among the highlighted profiles are the "technology enthusiasts," who constantly seek the latest in electronics and gadgets, and the "fashion lovers," who follow trends and prioritize purchasing clothing and accessories.
Another identified profile is that of "modern parents," who use the platform to purchase products for their children, such as toys, children's clothing, and baby care items. The "home and decoration specialists" are those who seek furniture, appliances, and household items.
The research also revealed that Brazilian consumers value fast delivery and the possibility of installment payments. Mercado Livre has been investing in logistics solutions to meet this demand, such as expanding its distribution centers and partnering with delivery companies.
Furthermore, the platform has been investing in personalization features, using artificial intelligence to recommend products based on users' purchase and browsing history. This approach aims to provide a more relevant and accurate experience for each consumer.
The study of the Free Market reinforces the importance of understanding consumer behavior and preferences in the digital environment. By creating personalized consumption profiles, the company aims to offer an increasingly satisfying shopping experience tailored to the individual needs of Brazilians.
With ABS information from communication.
