Mercado Livre, the largest e-commerce platform in Latin America, announces the launch of the vertical"Products" "Digital"- a new business front that allows the purchase of items 100% online with immediate delivery, strengthening your presence in the gaming universe. The initiative represents a strategic expansion movement of the company, initially focusing on gift cards, subscriptions, and credits for platforms such as PlayStation, Xbox, Nintendo, as well as services like Game Pass and Fortnite.
"Mercado Livre is already recognized as one of the main shopping destinations for the gaming universe, offering a wide range of products for this audience. With the launch of the new category, we take an important step to further strengthen this presence, expanding our value proposition in digital entertainment. It is an offering that combines speed, convenience, and security in a fully integrated experience, from purchase to real-time delivery," statesGonzalo Greco, Marketplace Director at Mercado Libre.
The launch takes place at a time of strong growth in the sale of Gamers products on the platform. In the first quarter of 2025, theSales volume (GMV) of these items increased by 42%, compared to the same period in 2024. This result also reflects the growth of new buyers in the technology category as a whole, whoregistered a 27% increase during the periodAll this performance was driven by factors such as high repeat purchase rates, mainly from Generation Z, high average ticket, and fast deliveries.
Since the beginning of the "Digital Products" vertical tests, thePlayStation and Nintendo Gift CardsThey ranked among the best-selling products, highlighting the progress of digitalization in gaming content consumption. These items complement the console offerings, such as thePlayStation 5 (Digital and Physical)andXbox Series Swho led the sales volume of the category in the first quarter of this year, and the recent launch of theNintendo Switch 2(on June 5), reinforcing Mercado Livre's ability to make significant launches in the global gaming industry.
Gamer Week with discounts of up to 50%
To continue engaging with this audience, the company promotes, starting fromJune 16, another edition of theGamer Week, an initiative that brings together a comprehensive curation of products from the gaming ecosystem withdiscounts of up to 50%in consoles, peripherals, and accessories — such as headsets, keyboards, computer components, and notebooks. The action is part of the company's strategy to establish itself as the leading destination for gamer consumers in Latin America.
