Global AI market in education expected to grow by more than 36% in 2026, study finds

The global artificial intelligence market for education is expected to grow from US$ 18.6 billion in 2025 to US$ 25.4 billion in 2026, with an annual growth rate exceeding 36%, according to a recent report by the international consultancy Global Growth Insights, specialized in market analysis and sector projections.

According to the study, this advance is driven mainly by the adoption of digital platforms that integrate artificial intelligence into educational routines, offering learning customization, process automation and on-demand support for students.The report highlights that technology is no longer just a complementary resource and now occupies a structural role in the way students learn and access pedagogical support.

The consultancy also points out that digital solutions based on AI gain space by responding to recurring challenges of the educational system, such as the lack of individualized monitoring, the limitation of time of teachers and the need for support outside school hours.

In this scenario, platforms that combine technology and human interaction have become increasingly relevant for families seeking continuous educational support, especially outside school hours.An example is TutorMundi, a Brazilian online monitoring platform that offers on-call questions, private lessons and on-demand study guidance, connecting students to real-time tutors.

Since its creation, the platform has surpassed the mark of half a million private lessons and one million monitoring sessions, mainly serving elementary and high school students. The volume reflects a growing demand for digital solutions that can scale the service without giving up individual monitoring, one of the trends highlighted by Global Growth Insights for the coming years.

For Vanessa, mother of student Rafaela, 11, the main difference is in practicality and personalization of care.“O that most caught my attention in TutorMundi was the possibility of my daughter studying at home, at the time she needs, with explanations directed to her doubt. Before, I tried face-to-face reinforcement, but it did not work as expected. With online monitoring, she was able to better understand the contents and feel more confident in the” studies, she reports.

According to analysts at Global Growth Insights, the trend is that artificial intelligence will continue to expand in the education sector in the coming years, as schools and families seek more flexible, accessible solutions aligned with the digital routine of students. The study indicates that the consolidation of these platforms should redefine the role of technology in education, making personalized support a central part of the learning experience.