Mercado Bitcoin (MB) announced that it is implementing ChatGPT Enterprise, an AI research and deployment company. The cornerstone of this deployment is MB's technological evolution through the implementation of AI across all fronts, transforming the organizational culture in favor of innovation. The first areas with use cases for the new tools were Engineering, Marketing, Sales, Finance, and HR.
Contact between the institutions began in December 2022, but negotiations for the Enterprise package only took place in June of this year. The distinguishing feature of the service contracted by MB is that the transacted data cannot be used for LLM (large language models) training, ensuring that the company's intellectual property is preserved. Other corporations that use this version include the Bill and Melinda Gates Foundation, Oxford University, SoftBank, the United States government, and the pharmaceutical company Moderna.
Furthermore, MB is periodically monitoring the platform to understand how often employees use it and the complexity of the tasks being performed with the help of AI. In this regard, groups called "champions" have been created, totaling 17 professionals who have excelled in using generative technology at MB and are responsible for helping to expand the implementation of this resource to other employees.
“This partnership is not just about technology, but about reinventing our approach to market challenges. With OpenAI's technology, we are prepared to raise our standards of innovation and efficiency to unprecedented levels,” says Gleisson Cabral, Director of Artificial Intelligence at MB.
Check out how Artificial Intelligence is being used in different Mercado Bitcoin projects:
Engineering: optimizing project development with ChatGPT and Copilot (Microsoft);
Marketing and Sales: creating effective campaigns and personalized approach strategies;
Finance and Operations: no-code solutions, where it's possible to develop responses without using code, simply by connecting modules (spreadsheets, social networks, YouTube, etc.) to AI. In addition, there is automation, validation, and feedback of spreadsheets.
Furthermore, this month saw the publication of the article "The Effects of Generative AI on High Skilled Work: Evidence from Three Field Experiments with Software Developers." The study demonstrated the effects of Generative AI on highly skilled jobs, guaranteeing a 26% increase in productivity. As an example of the practical implementation of this technology, MB managed to reduce the response time for a trading call from approximately 24 hours to 35 seconds.
The next steps are focused on HR and the development of a virtual assistant. Recruitment and selection processes will be conducted using AI up to the initial interview stage. The virtual assistant will be used to resolve customer requests smoothly and efficiently, ensuring the user remains on the same screen throughout the entire service journey. The goal is for the tool to support different languages, aligning with the company's internationalization strategy.
With 4 million customers in 11 years of operation, MB reaffirms its commitment to responsible innovation. The implementation of AI will follow the Responsible AI methodology, ensuring that the technology complements, and does not replace, human capabilities.
