Meetz, a startup specializing in prospecting solutions and sales engagement for B2B businesses, has just launched Conv Academy, a commercial school developed to train salespeople and sales managers with the best techniques in the market. Designed to maximize team performance from the first day of implementation, the initiative includes over 100 hours of practical content, live online classes, and dedicated support, allowing participants to ask questions in real time and receive personalized guidance, thereby accelerating the learning process.
The modules cover everything from technical skills in closing deals to implementing a strong sales culture that motivates and inspires teams to achieve bold growth targets. In the current scenario, B2B companies face increasing challenges in the pursuit of efficiency and consistent results. According to a survey from RD Station74% of companies did not meet their sales targets in 2023. Intense competition requires highly skilled sales teams that know not only how to approach potential clients but also how to maintain a continuous and valuable relationship with them. ConvAcademy surges as a strategic response to this demand, offering training focused on techniques that can be immediately applied in daily life.
According to Juliano Dias, CEO of Meetz, the platform fills a crucial gap in the B2B sales market: “The lack of structured training is a latent pain in the sales sector. Often, salespeople learn by doing, without a solid foundation of techniques that actually work. With Conv Academy, we want to change that. Our proposal is to offer practical learning, from those with experience and market knowledge, that transforms the way sales teams operate, making them more strategic, agile and efficient.”
A National Survey on the Challenges of Sales Team Training, carried out by Play2sell, corroborates this view. The study recorded that 44% of participating companies feel difficulties in training the sales team, but 65% of respondents reported an increase in results after training the team.
Importance for the B2B market
The B2B sales market has undergone significant transformations in recent years, with digitalization accelerating the purchasing process and requiring companies to rethink their commercial approaches. According to the study“Digital maturity in B2B companies”these companies use a considerable number of technological tools to assist and empower their teams. In total, 32% of them use four to five resources, while 25% use six to ten, and 13% of respondents use 11 or more technologies.
With ConvAcademy, Meetz aims to train salespeople and elevate the level of commercial education in Brazil, contributing to the professionalization of the sector and to the generation of more predictable and scalable results. For companies, this means greater efficiency in the sales process, increased conversion and customer retention rates, and consequently, higher revenue generation.
“Building a solid sales culture is essential to keep teams engaged and aligned with the company's objectives, promoting a winning mentality that goes beyond individual goals and encourages collaboration and innovation.”, concludes Juliano, adding that the platform offers ongoing training and even provides a course completion certificate.
