A Maxbot, an omnichannel platform specialized in optimizing customer service, has just won an investment of R$2 million, as a result of its participation in the programMG Gov Hub of the Minas Gerais State Research Support Foundation (FAPEMIG)The resource will be used to implement new artificial intelligence (AI) features and develop a CRM (Customer Relationship Management), which will be integrated into the Maxbot platform. With this, nearly 400 clients of the company across Brazil will be benefited.
The MG Gov Hub is an initiative of the Government of Minas Gerais that mobilized startups to address challenges in various government sectors. With a total budget of R$ 40 million, the program allocates up to R$ 2 million for each approved challenge, fostering innovation in the state and boosting the startup ecosystem."It's a tremendous opportunity for any local startup to have the chance to participate and develop a project that brings a positive impact to the state's daily life. We are pleased to have been selected," says Rômulo Balga, CEO of Maxbot.
The project in question, developed by Maxbot, will last 24 months according to the contract, with the expectation of being launched around the beginning of 2026.
Investment in Innovation and Product
The investment received by Maxbot is exclusively allocated to product development, in accordance with the program's guidelines. With this, the company plans to significantly expand its technological capabilities by integrating new AI-based features.
“Implementing more artificial intelligence within the platform will bring efficiency and personalization gains to our customers. The focus is to create tools that automate processes and improve the user experience, both in the public and private sectors,” says Rômulo.
The CRM that will be developed as part of the project promises to centralize and optimize the management of customer interactions, providing more agility and control to companies that use Maxbot.
Technology for Public and Private Sectors
Maxbot's project was one of those approved in theHub MG Gov, an initiative that connected startups to government challenges in the State of Minas Gerais. The company responded to a demand from the State Department of Social Development (Sedese), which seeks an intelligent interface to facilitate communication among the different municipalities in Minas Gerais, totaling 853 municipalities.
Maxbot's solution was chosen because it features AI to automate responses to simple questions, with an uncomplicated installation that is intuitive for customer service, freeing up public servants for more complex tasks.
In addition to meeting this challenge, the investment will also have a direct impact on Maxbot's current clients. "This initiative strengthens our commitment to delivering innovative and efficient solutions for all our clients. It is a milestone that will benefit the entire Maxbot ecosystem," concludes Rômulo.
