KaBuM!, a technology and gaming e-commerce site, is increasingly consolidating its marketplace as a key growth driver for the company. In just five years, the operation already represents over 20% of revenue, with sales expected to surpass R$1 billion by 2025.
Since its launch in 2020, the number of sellers has grown by over 420%, accompanied by an expansion of offerings, with over 240,000 items available on the platform. This growth reflects not only the strength of the digital ecosystem but also the consolidation of a niche marketplace that connects brands and retailers directly with a highly qualified and engaged audience.
"The marketplace is a key part of our growth strategy, as it expands our portfolio, strengthens our brand, and brings us even closer to the gaming and tech community," says Fábio Gabaldo, business director at KaBuM!. "By connecting sellers of different profiles with a tech-loving audience, we ensure a unique and relevant experience for everyone involved."
Niche Marketplace: A Growing Trend
Niche marketplaces have gained global prominence for offering more personalized experiences for both sellers and consumers. Unlike generalist platforms, these environments bring together a specific audience with high purchasing intent and trust in the brands that make up the ecosystem. In the technology and gaming sector, this movement is gaining even more momentum: it's a rapidly expanding market, driven by the growth of the gaming audience, which already exceeds 3.7 billion people worldwide, according to Newzoo, and by the growing interest in high-performance equipment, peripherals, digital services, and solutions for content creators.
The advantages of selling on KaBuM!
More than just numbers, KaBuM!'s marketplace offers strategic advantages that increase its sellers' potential for success:
Highly qualified audience: consumers passionate about technology, with clear purchasing intentions.
Credibility and recognition: a brand with 22 years of operation and consolidated leadership in the segment.
Close support: active support for 100% of sellers, with direct contact via WhatsApp and a dedicated team.
Magalu Ecosystem: access to the group's logistics network (Magalog), with competitive freight rates and greater capillarity.
Efficient marketing: sellers participate in internal and external campaigns, with exposure on paid and proprietary media channels.
Specialized curation: selection of products that guarantee relevance, trust, and authority in the gamer/tech segment.
Connection with the gaming community
More than just a sales platform, KaBuM! is an active part of the Brazilian gaming and tech community. The official Discord server brings fans and consumers together for promotions, launches, and discussions about hardware and games. The company's competitive presence through KaBuM! Esports and content production through KaBuM! TV reinforce the brand's connection and authenticity with its audience.
