In a significant advancement in the digitization of the automotive sector, the parts marketplace of the Rodobens showed an 87% growth in revenue from partner retailers in 2024. The platform, specialized in auto parts, tires, and lubricants, already has approximately 74,000 registered customers and has surpassed R$ 1 billion in sales volume.
The success of the initiative is directly linked to the "Member Get Member" strategy, in which Rodobens' internal salespeople introduce the platform to customers, encouraging autonomy in the purchasing journey. "Our initial focus was to ensure that internal salespeople knew and trusted the platform so that they could then bring it to their customers. This effect was crucial in consolidating digitalization in the sector," explains Ademir Odoricio, Executive Director of Commercial Vehicles at Rodobens.
Among its competitive advantages, the platform offers a catalog with over 120,000 items and has a strong online presence. With an efficient organic positioning on Google, the marketplace attracted more than 1.4 million sessions in 2024. A relevant fact is that 90% of customers are repeat clients of the brand's dealerships, demonstrating the synergy between the physical and digital channels.
Currently, the platform has 113 active partner retailers, including auto parts resellers, tires, and lubricants. To expand this network, Rodobens adopts a dual strategy: a receptive registration flow via the website and active prospecting carried out by the sales team.
"In addition to expanding our partner base, we want to make the purchasing process even more practical and efficient for customers," highlights Odoricio.
By 2025, the company plans to continue investing in expanding the merchant base and enhancing the digital experience, aiming for sustainable growth for the platform.
