It dawned in the countryside. And with the arrival of the day, the gates open for the future and innovation. In a scenario where agribusiness continues to be one of the main driving forces of the Brazilian economy, moving around R$2.5 trillion in 2023, JPA Agro has been standing out as an essential pillar for the sector's sustainable and technological development, already projecting a GMV of R$500 million in the 2024 balance sheet.
With a pioneering vision and comprehensive solutions for producers and companies, the company has established itself as the largest and most innovative e-commerce platform in agriculture in Brazil, bringing a new perspective to a traditionally physical market. "We created the largest solutions hub for the national agribusiness, combining convenience and security for the sector that is the heart of Brazil's economy," says Leandro Avelar, Founder and CEO of Grupo JPA.
However, to understand this story, it is important to take a step back and start with a little context of this sector that is so powerful on the national scene, and then explain how JPA Agro works to transform it day after day.
Brazilian agribusiness: a national economic force
Brazilian agribusiness is one of the engines of the economy, contributing approximately 27% of GDP and employing millions of workers across all regions of the country. Data from the Center for Advanced Studies in Applied Economics (CEPEA) show that, only in 2023, Brazil produced more than 300 million tons of grains and solidified its position among the largest exporters of soybeans, coffee, beef, and other agricultural products. In a robust and increasingly digitalized, efficient, and connected market, JPA Agro positions itself as a facilitator and accelerator of this transformation.
In the midst of this robust market, which demands efficiency, connectivity and technological innovations, JPA Agro has been meeting the demand with a complete digital platform that facilitates marketing and financial support, promoting access to inputs and credit in an unbureaucratic and accessible manner.
“JPA Agro offers an innovative platform that meets the needs of modern producers, who seek agility, security and technology to enhance their performance in the field. Our complete digital platform facilitates marketing and financial support, promoting access to inputs and credit in a straightforward and affordable manner,” highlights Leandro, emphasizing the company’s commitment to the growth of Brazilian agribusiness.
JPA Agro: innovation and connection at the heart of national agriculture
Founded 15 years ago as a commodities brokerage, JPA Agro has expanded its operations to become the only Brazilian agro marketplace that offers a complete range of products and services, ranging from the sale of inputs to strategic financial solutions through JPA Cred.
The company not only connects producers and consumers but also operates from the sale of supplies to the provision of a set of integrated financial solutions through JPA Cred, optimizing the user experience and enhancing the reach of rural businesses. "Our purpose is to revolutionize the sector, providing the producer with a complete and hassle-free shopping experience on a robust and innovative e-commerce platform that elevates rural businesses in Brazil to new heights," complements Avelar.
With a business model based on sustainability and an approach of conscious capitalism, JPA Agro invests in the growth of producers, encouraging practices that benefit them and bring good results for Brazil's economy as a whole. For example, through an action front called JPA Intelligence, the company has been developing innovative initiatives such as the Milk Exchange Index – a novel tool that helps producers manage costs, margins, and better understand market trends to make better purchasing decisions – and the "milk-verso" platform, aimed at training and educating rural workers.
JPA Cred: enhancing agriculture with unique financial solutions
To meet the financial needs of the rural producer, JPA Agro created JPA Cred, a financial arm that provides the producer with quick and streamlined access to financial resources. In 2023, JPA Cred granted R$100 million in credit, with the expectation of reaching R$180 million by the end of this year, boosting agribusiness and strengthening the national production chain.
With services such as receivables anticipation and operational credit, JPA Cred facilitates access to capital so that producers can invest in technology, equipment and expand their operations.
“With JPA Cred, we bring credit and agility to rural producers, allowing them to buy now and pay later. It is the type of flexibility and support that transforms rural business and contributes directly to the growth of Brazilian agriculture,” concludes Leandro.
