A Together We Are More, a joint venture of Votorantim Cimentos, Tigre, and Gerdau, which operates in the digitization of the construction sector, takes another step in consolidating its presence in the market and increasing the visibility and importance of its B2B marketplace for the entire retail sector of building materials, with the arrival of well-known brands recognized by customers.
The company, which launched into the market as a loyalty program for retailers, saw its online sales platform grow by over 60% in the past year in the variety of items available on its digital shelves, including categories not previously worked with, such as tools and lighting.
The brand's B2B marketplace has been expanding its presence by integrating new strategic companies, strengthening its ecosystem and increasing the range of products and services for retailers and industry professionals. Names of extreme relevance and market reach join the current partners such asPhilips,worldwide reference in technology and innovation in electronics and lighting;Vedacitspecialist in waterproofing solutions and civil construction;MarluvasReference in Safety Footwear since 1972;Vellore,manufacturer of products aimed at infrastructure and finishing, under the brandsFamastilandFoxLux; andLight up,A national company with 62 years in the market, operating in the electrical materials segment and recognized for its circuit distribution boards (QDC), as well as its lines of switches, outlets, and electronics.
The arrival of these companies, of great commercial importance, represents a significant advance in the diversification of the product portfolio, ensuring customers a even more complete offer aligned with market demands. In addition to positively impacting the business results and the growth expectations for 2025. With these enhancements, the company expands the range of items and categories available for purchase in one place. The Juntos Store already has a selection of over 30,000 items available for sale.
In order to expand the coverage of retailers served and ensure quick and efficient service, Juntos Somos Mais is also strengthening its partnerships with distributors. In this context,MaisCor, Discor, Intercores, Mar dos Lagos, and Marsonjoin the brandsCia, Gama, and Premium, which were already partners of the platform, reinforcing logistical efficiency and expanding geographic coverage.
"Our focus is to expand the offering of relevant items for the retailer's assortment, making our marketplace increasingly relevant, practical, and advantageous for those who restock their inventory with us," says Juliana Carsoni, CEO of Juntos Somos Mais.
By 2025, Juntos Somos Mais will continue to focus on the strategic expansion of the marketplace. The initiatives include prospecting new partners to complement the current portfolio and expanding the distributor network to strengthen logistical coverage. The company remains committed to ensuring the success of its partners, thereby creating a sustainable and mutually beneficial ecosystem. Furthermore, customer experience will also be a central pillar, with actions aimed at optimizing service and ensuring user satisfaction.
