The Brazilian pharmaceutical sector is one of the most concentrated in retail. ABRAFARMA data shows that the major networks have increased their market share by over 230% since the 2000s, despite representing only 15% of points of sale. Today, they already account for more than 50% of sales, pressuring independent pharmacies with more competitive prices, greater bargaining power with suppliers, and a strong online presence.
On the other hand, Brazil occupies the 3rd worldwide position in access to medication websites, only behind the United States and Russia, according to SimilarWeb. The growing demand for health products opens space for new digital solutions that strengthen local businesses.
It is in this context that NIVELE emerges, a marketplace built on the VTEX platform, connecting pharmacies to consumers across the country. The initiative offers cloud technological infrastructure, multichannel operation, and neuromarketing resources to increase conversions.
“Our goal is to empower independent pharmacies and small networks, ensuring they have the right tools to compete in a highly competitive market., says Nivaldo Alves, COO of NIVELE.
The NIVELE marketplace is more than just a sales platform. It is a true innovation hub that uses cutting-edge technology, such as 100% Cloud architecture, scalable and secure, to ensure that pharmacies of all sizes can operate with the same technological efficiency as large networks.
The strategy also includes resources of Neuromarketing. "Through a deep understanding of the drivers of purchasing behavior, we are able to optimize the customer journey, offering differentiated experiences and, at the same time, maximizing the return for partner pharmacies., explains Cibele Marques de Souza, CMO and specialist in Applied Neuroscience to Business.
Furthermore, NIVELE is already born integrated into the ecosystem of SeniorTech, venture builder of the silver economy and part of FCJ, the largest corporate venture building network in Latin America. The goal is to accelerate its expansion with new features based on Artificial intelligence, establishing itself as the leading digital platform for independent pharmacies in Brazil.
