The Brazilian pharmaceutical sector is one of the most concentrated in retail. Data from ABRAFARMA shows that large chains have increased their market share by over 23% since the 2000s, despite representing only 15% of retail outlets. Today, they already account for more than 50% of sales, putting pressure on independent pharmacies through more competitive pricing, greater bargaining power with suppliers, and a strong online presence.
In contrast, Brazil ranks third globally in access to medication websites, behind only the United States and Russia, according to SimilarWeb. The growing demand for health products creates opportunities for new digital solutions that strengthen local businesses.
It is in this context that NIVELE emerges, a marketplace built on the VTEX platform, which connects pharmacies with consumers across the country. The initiative offers cloud-based technological infrastructure, multichannel operations, and neuromarketing resources to increase conversions.
""Our goal is to empower independent pharmacies and small chains, ensuring they have the right tools to compete in a highly competitive market", states Nivaldo Alves, COO of NIVELE.
"The NIVELE marketplace is more than just a sales platform. It is a true innovation hub that uses cutting-edge technology, such as a 100% Cloud architecture that is scalable and secure, to ensure that pharmacies of all sizes can operate with the same technological efficiency as large chains."
The strategy also includes Neuromarketingfeatures. "Through a deep understanding of the drivers behind purchasing behavior, we are able to optimize the customer journey, offering differentiated experiences while simultaneously maximizing return for partner pharmacies", explains Cibele Marques de Souza, CMO and expert in Applied Neuroscience for Business.
Furthermore, NIVELE is launched already integrated into the ecosystem of SeniorTech, a venture builder in the silver economy and part of FCJ, the largest corporate venture building network in Latin America. The goal is to accelerate its expansion with new features based on Artificial Intelligence, establishing itself as the leading digital platform for independent pharmacies in Brazil.
