Mari Pinudo is the new Country Manager of Adobe Experience Cloud in Brazil. With almost 25 years of experience in the technology sector and passages by companies such as IBM, Gartner, Deloitte and Salesforce, she takes over the operation in the country, with the aim of strengthening customer relations and expanding the company's presence in strategic markets in different regions of Brazil.
Mari's arrival in office occurs at an important moment for Adobe.The Brazilian market has prioritized investments in technology applied in the relationship with the customer, and the company stands out precisely for offering complete solutions to this challenge. “Our focus is to enable companies to better know their customers and transform this knowledge into concrete actions, with real impact on the business”, says the executive.
In a global context, Adobe's goal for Latin America is to grow three times the world average, and Brazil represents half of this market.“Our expansion is aligned with the demands of Brazilian companies.When we analyze the strategic plans of these companies, we see that most of them signal growth, portfolio expansion and focus on customer experience.This is exactly what Adobe offers.Our growth strategy is supported by the market interest in investing in these solutions”, reinforces Mari.
The evolution of market maturity is also a point in Adobe's strategy. Many companies talk about personalization, but the scope of a hyper personalization in real time is much greater. “Customer experience goes beyond hyper personalization: it involves the intelligent use of data, integration between the physical and the digital, omnichannel service, content management, among others.And reaching this maturity will only be possible with the use of embedded AI in workflows. Our priority is to build this with our customers”, explains the new Adobe Country Manager.
With a degree in Computer Science from the Fluminense Federal University, MBA from IBMEC and a Counselor from IBGC, Mari has built a multidisciplinary career and moved between several technical and advisory areas. This background positions her differently in the market. “Technology is part of the business strategy of all companies and my mission is that Adobe is at the center of this discussion, delivering experiences, results and ensuring the success of our” clients, he concludes.
Under his leadership, Adobe in Brazil will follow its growth and technology implementation trajectory with a focus on the adoption of digital solutions and customization at scale by companies.“For Adobe, AI is not an isolated topic, but an integrated tool for everyday business.We are just at the beginning of what AI can offer, and Adobe customers will be at the forefront of this” transformation, concludes Mari Pinudo.The new leadership reinforces Adobe's commitment to accelerating digital transformation in Brazil with a focus on innovation, personalization and AI applied to business.
