Mari Pinudo is the new Country Manager of Adobe Experience Cloud in Brazil. With nearly 25 years of experience in the technology sector and stints at companies such as IBM, Gartner, Deloitte, and Salesforce, she takes over the operations in the country with the goal of strengthening relationships with clients and expanding the company's presence in strategic markets across different regions of Brazil.
Mari's arrival to the position occurs at an important moment for Adobe. The Brazilian market has prioritized investments in technology applied to customer relations, and the company stands out precisely for offering comprehensive solutions to this challenge. "Our focus is to empower companies to better understand their customers and turn that knowledge into concrete actions, with a real impact on the business," says the executive.
In a global context, Adobe's goal for Latin America is to grow three times faster than the global average, and Brazil accounts for half of this market. Our expansion is aligned with the demands of Brazilian companies. When we analyze the strategic plans of these companies, we see that most of them signal growth, portfolio expansion, and a focus on customer experience. This is exactly what Adobe offers. Our growth strategy is supported by the market's interest in investing in these solutions," reinforces Mari.
The evolution of market maturity is also a point in Adobe's strategy. Many companies talk about personalization, but the reach of real-time hyper-personalization is much greater. "Customer experience goes beyond hyper-personalization: it involves the intelligent use of data, integration between physical and digital, omnichannel service, content management, among others. Achieving this level of maturity will only be possible with the use of AI embedded in workflows. Our priority is to build this with our clients," explains Adobe's new Country Manager.
With a degree in Computer Science from Fluminense Federal University, an MBA from IBMEC, and training as a Board Member from IBGC, Mari has built a multidisciplinary career and has moved between various technical and consulting areas. This background positions it uniquely in the market. "Technology is part of every company's business strategy, and my mission is to ensure that Adobe is at the center of this discussion, delivering experiences, results, and ensuring our clients' success," he concludes.
Under your leadership, Adobe in Brazil will continue its growth trajectory and technology implementation with a focus on the adoption of digital solutions and large-scale personalization by companies. "For Adobe, AI is not an isolated topic but an integrated tool in everyday business. We are just at the beginning of what AI can offer, and Adobe's clients will be at the forefront of this transformation," concludes Mari Pinudo. The new leadership reinforces Adobe's commitment to accelerating digital transformation in Brazil with a focus on innovation, personalization, and AI applied to business.
