Mari Maria Makeup marked its TikTok Shop debut with a special livestream on the 27th, live from the brand's Distribution Center. Hosted by CEO and founder Mari Maria, and featuring influencer Nayla Saab, the three-hour livestream featured 30% discounts on over 50 products and exclusive giveaways.
During the broadcast, consumers watched their purchases on the platform in real time and had the opportunity to actively participate in the experience, choosing, along with the presenters, which special gifts would be sent. The result was impressive, with over 220,000 people connected and strong engagement from the online community.
"I want to be increasingly connected with my audience, so I make a point of bringing my products to all platforms, ensuring that everyone can access them," says Mari Maria, CEO of the brand.
The launch also reinforces TikTok Shop's relevance in the national e-commerce landscape. According to a survey by Santander bank, the platform could represent up to 9% of online sales in Brazil by 2028, generating between R$25 billion and R$39 billion. Currently, the country already ranks third globally in market volume on the platform, behind only Indonesia and the United States.
