Mari Maria Makeup marked its debut on TikTok Shop with a special live broadcast held on the 27th, directly from the brand's Distribution Center. Hosted by Mari Maria, CEO and founder, and with the participation of influencer Nayla Saab, the three-hour live stream featured 30% discounts on over 50 products and distributed exclusive gifts.
During the broadcast, consumers followed the purchases made on the platform in real time and had the opportunity to actively participate in the experience, choosing together with the presenters which special gifts would be sent. The result was impressive, with more than 220,000 people connected and strong engagement from the online community.
“I want to be increasingly connected with my audience, which is why I make a point of bringing my products to all platforms, ensuring that everyone can have access to them,” says Mari Maria, CEO of the brand.
The launch also reinforces the relevance of TikTok Shop in the national e-commerce landscape. According to a survey by Santander bank, the platform could represent up to 9% of online sales in Brazil by 2028, generating between R$25 billion and R$39 billion. Currently, the country already occupies the third global position in market volume on the platform, behind only Indonesia and the United States.
