To understand consumer preferences and habits, Shopee, a marketplace that connects sellers and consumers, released the second edition of the Shopee Map of 2025, revealing interesting facts about the categories and best-selling items in each state of the country. The survey considers products that had orders above the national average between April and September 2025.
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Automotive maintenance at your fingertips.
The national highlight of this semester was the Auto & Moto , which debuted on Shopee in 2024 and is already proving to be a consumer favorite, exceeding average sales in nine Brazilian states. The platform is consolidating itself as a space for the purchase of auto parts, both by mechanics and automotive enthusiasts. The most relevant region for the category was again Northeast , where six states registered Auto & Moto items as the best-selling. Among the highlights are exhaust systems, brake systems, wheels, and air conditioning. In the Southeast , Espírito Santo and Minas Gerais also consume more of this category, with tire kits leading sales.
The growth of the Auto & Motorcycle category was boosted by the entry of major brands in the sector into the "Official Stores" section, such as Chevrolet, Renault, and PneuStore, which add their extensive portfolio to the marketplace, reinforcing Shopee's commitment to offering a diverse ecosystem.
Lifestyle: well-being and leisure in your choices.
Lifestyle category gained more relevance and became the second best-selling category, standing out in seven states, with the strongest presence in the Central-West region . In this region, where Technology and Fashion products previously predominated, outdoor activity items now prevail: camping tents in Goiás, fishing rods in Mato Grosso, and beach tennis rackets in Mato Grosso do Sul. The North followed the same trend, with diving flashlights in Rondônia and four-person tents in Tocantins among the best-selling items, reflecting choices linked to well-being, leisure, and quality of life.
In the South , in the states of Santa Catarina and Rio Grande do Sul, pet-related items dominated, especially those for cats, as cat litter was the top seller in both states.
From drones to Smart TVs: technology continues to rise.
The Technology category remains among Brazilians' favorites, but with less reach than in the last survey. While in the first Shopee Map of the year, technology items led in thirteen states, in this survey they appear in six. The North continues to be the main driver, with four of the seven states highlighting the category. The choices range from drones in Acre and Roraima, to a kit with 2 walkie-talkies in Amazonas and a portable speaker in Pará.
Other states that consumed more technology products were Alagoas, with speakers and Smart TVs leading sales in Rio de Janeiro. The result shows the versatility of technology products on the platform, which cater to everything from entertainment to the use of items that facilitate daily routines.
Trends and seasons emerge in the Fashion category.
Fashion choices stand out in four states, each with its own style and climate characteristics. In Paraná, socks were the best-selling item; in São Paulo, the puffer jacket accompanied the arrival of the cold weather, becoming the best-selling item. In Bahia, one of the country's largest fashion hubs, long dresses gained prominence. In the Federal District, bikinis were the favorites. In Rio Grande do Norte, the fashion world stood out with sandals as the best-selling item.
See the full list below:
Central-West
DF: Women's bikini | Category: Fashion
Goiás: Camping tent | Category: Lifestyle
Mato Grosso: fishing rod | Category: Lifestyle
Mato Grosso do Sul: Beach tennis racket | Category: Lifestyle
North East
Alagoas: Boombox speaker | Category: Technology
Bahia: Women's long dress | Category: Fashion
Ceará: Gemoto exhaust | Category: Car and Motorcycle
Maranhão: Brake System Kit | Category: Auto and Motorcycle
Paraíba: Car air conditioning | Category: Auto and Motorcycle
Pernambuco: Transmission drive kit | Category: Auto and Motorcycle
Piauí: Exhaust | Category: Car and Motorcycle
Rio Grande do Norte: platform sandals | Category: Fashion
Sergipe: Alloy wheel | Category: Auto and Motorcycle
North
Acre: Drone (mini) | Category: Technology
Amapá: Kit of 4 Wheels, 17-inch Rims | Category: Car and Motorcycle
Amazonas: Kit of 2 walkie-talkies | Category: Technology
Pará: Portable speaker | Category: Technology
Rondônia: diving flashlight | Category: Lifestyle
Roraima: drone | Category: Technology
Tocantins: Tent for 4 people | Category: Lifestyle
Southeast
Holy Spirit: Set of 4 Tires | Category: Car and Motorcycle
Minas Gerais: Set of 4 Tires | Category: Car and Motorcycle
Rio de Janeiro: Smart TV | Category: Technology
São Paulo: puffer jacket | Category: Fashion
South
Paraná: socks | Category: Fashion
Rio Grande do Sul: Hygienic Sand | Category: Lifestyle
Santa Catarina: Biodegradable cat litter Category: Lifestyle
