Maintaining attractive websites and social media profiles that help showcase the business's identity is essential for organizations that want to attract good professionals. Often, it is through these online tools that new talents become aware of the company and express their desire to join the team.
According toCarla Martins, vice-president ofSERAC, corporate solutions hub, being a reference in the accounting, legal, educational, and technology fields, well-maintained social networks with quality content project a positive image. "This helps attract candidates who value innovative and dynamic work environments, reinforcing the organization's reputation as a desirable place to work," he/she/they state.
According to Carla, the company's social media should showcase its mission and values to future team members; and one of the best strategies for this is through personalization. "My brother Jhonny and I, for example, are always showing the reality of SERAC and are the ones who receive the most resumes from new candidates. When the company personifies, gives a 'face' to the brand, the connection with people becomes much stronger," he says.
The executive states that while many companies are overly concerned with the level of exposure of partners and employees, at SERAC the focus is on encouraging and inspiring. "In the past, we even had some hesitation to post about our personal lives, but then we realized it could be an encouragement for both employees and clients and future team members," she says.
According to the vice-president of SERAC, active presence on social media allows the company to reach a broader audience, including potential candidates who might not be reached by more traditional recruitment methods. "This is especially important for attracting young talent and digital technology enthusiasts," says Carla.
She emphasizes that social media provides a platform for direct interaction with followers, including potential job candidates. "This enables the company to build relationships and engage the audience in a meaningful way, which can encourage more people to consider the company as a future employer," he comments.
Carla Martins says that social media and digital have been some of the most worked areas by the company in recent years. "We understand that networks give us visibility and that those who are online look online, so it is of fundamental importance to us," he/she/they assess.
The vice-president of SERAC also believes that using social media to showcase the company's culture, missions, values, and work environment can be a decisive factor for many candidates. "Furthermore, when compared to other forms of marketing and recruitment, social media are relatively inexpensive to maintain. They offer an efficient way to attract talent without the high costs associated with job fairs, paid advertisements, and recruitment agencies," he concludes.
