Keeping websites and networks attractive helps recruit talent

Maintaining attractive websites and social networks that help show the identity of the business is essential for organizations that want to attract good professionals. Often, it is through these online tools that new talent come to know the company and express the desire to be part of the team. 

According to Carla Martins's, vice president of SERAC, hub of corporate solutions, being a reference in the areas of accounting, legal, educational and technology, well-kept social networks and with quality content project a positive image. “This helps to attract candidates who value innovative and dynamic work environments, reinforcing the reputation of the organization as a desirable place to work”, he says.

According to Carla, the company's social networks must show their mission and values to future team members; and one of the best strategies for this to happen is through personalization.“Iu and my brother Jhonny, for example, we are always showing the reality of SERAC and we are the ones who receive the most resumes from new candidates. When the company personifies, gives a “cara to the brand, the connection with people becomes much greater”, he says. 

The executive states that while many companies worry excessively about the degree of exposure of partners and employees, in SERAC the focus is to encourage and inspire “At that time, we were afraid to post about our personal life, but then we saw that it could be a stimulus for both employees and customers and future members of the team”, she says. 

According to the vice president of SERAC, the active presence in social networks allows the company to reach a wider audience, including potential candidates who may not be reached by more traditional recruitment methods. “This is especially important to attract young talent and adherents of digital technologies”, says Carla. 

She points out that social networks offer a platform for direct interaction with followers, including potential job seekers.“This enables the company to build relationships and engage the public in a meaningful way, which can encourage more people to consider the company as a future employer”, she says.

Carla Martins says that social networks and digital were one of the most worked points by the company in recent years. “We understand that networks give us visibility and that those who are in digital look for digital, so it is of fundamental importance for us”, he evaluates. 

The vice president of SERAC also believes that using social networks to show the company's culture, its missions, values and the work environment can be a decisive factor for many candidates. “In addition, compared to other forms of marketing and recruitment, social networks are relatively inexpensive to maintain. They offer an efficient way to attract talent without the high cost associated with job fairs, paid ads and recruitment agencies”.