Recently, theMakeOne, a national company specializing in unified communication, mobility, solid customer experience (CX) strategies and personalized consulting, has partnered with the NGO Centro da Criança e do Adolescente (CCA), from Itaquera, a community center that aims to offer activities to strengthen bonds between children, adolescents and families, to welcome all 36 children from the organization to its headquarters in São Paulo, to present professions and new perspectives on working in the areas of technology, marketing and human resources.
The project called "Conecta – Career Journey" brought together 36 underprivileged children, aged 10 to 14, to learn more about the technology market. The presentation was conducted entirely in a playful manner to capture the attention of young people and also to teach in an easy and light way, focusing on three areas: information security, connectivity, and IT in general. The children visited the HR, marketing, IT, information security, and consulting sessions. Additionally, the young people had time to have fun at the MakeOne Arena, the company's relaxation and gaming space.
For Adriana Muniz, Head of People, Culture, and Performance at MakeOne, contributing to the professional journey of underprivileged children is of utmost importance to the company. "We are very pleased to have carried out such a project and to have the opportunity to contribute to society as a company. In addition, within the NGO's youth group, we were able to identify talents, and our employees who volunteered to participate on the day gave a computer to a child who showed great interest and potential in the field," comments the executive.
"The project was extremely important because the children had never visited a company before, and the contact they had was provided by the professionals present in their respective roles, in prepared, well-equipped rooms, with differentiated materials for each class. The information and the dynamic way of explaining according to each profession was a great experience for these young people. It happened at a delicate moment for the CCA, which is closed and unable to serve the children due to lack of funds," explains Cristiane da Silva Souza, services manager at the NGO CCA. "In 29 years of working within the same organization, I had never experienced or lived through such an important moment for children at the age of small decisions, such as who they want to be and which paths they want to follow. Learning about professions and discovering new skills is essential at this moment," completes Cristiane.
To ensure children's development continued at home, MakeOne distributed booklets to the youth and another booklet to the parents, covering digital security and other topics discussed at the event. The company has plans to continue carrying out new projects like this with other NGOs, aiming to reach and transform the lives of as many children as possible, always focusing on the professional training of underprivileged youth. The next edition of "Conecta – Professions Journey" is scheduled to take place in the first quarter of 2025.
This event is an action that encompasses the "S" pillar (Social) in the ESG concept. We are focused on contributing to society, as the initiative aims to awaken in the NGO children an interest in career options beyond their current context, encouraging them to dream and consider opportunities that previously seemed distant, strengthening our commitment to the community," concludes Adriana Muniz.
