Brazilian photographers are increasingly betting on organic marketing as their main strategy to promote their work. According to a new study by Aftershoot, a platform created to streamline photographers' workflows, 92% use social media to attract new clients, while only 33% resort to paid advertising. In order to identify trends in the photography industry in Brazil, the study also indicated that besides social media, 82% of photographers rely on client referrals as one of the main ways to attract new work.
Among the photographers interviewed, the majority (89%) are professionals who have been working in the field for more than 5 years. Your main areas of expertise include events (68%), weddings (63%), and portraits (35%). Furthermore, most acquired their skills through specialized courses (64%) and workshops (55%), while only 17% studied photography in college.
The research also showed that more than one-third (35%) of Brazilian photographers deliver edited photos to clients in less than a week. The data draws attention when compared to the global average: only 13% of photographers worldwide manage to complete editing within the same timeframe, according to the report.Photography Industry Trends 2024, also carried out by Aftershoot.
This scenario is directly related to the profile of the Brazilian photographer, characterized by significant volumes of production. The local survey showed that 64% of professionals capture between one thousand and three thousand images per event, a level higher than the global average of 46% in this range. Additionally, 20% of Brazilians produce up to 6,000 photos per job, highlighting a significant demand for efficiency in selection and editing processes.
Investment in equipment is also a relevant aspect of professional activity: 37% usually spend between R$ 6,500 and R$ 16,500 per year, 27% between R$ 3,050 and R$ 6,500, and 20% less than R$ 3,050.
The results reinforce the growing importance of digital presence for photographers seeking to expand their visibility and attract new clients. At the same time, professionals are expected to know how to navigate a highly competitive market characterized by high production demands and agility in delivery.
In this context, the need for AI-powered tools like Aftershoot is growing—as they help manage time-consuming tasks such as image selection and editing. Among the interviewees, 63% regularly use AI resources. These softwares optimize time-consuming tasks, such as image selection and editing, streamline the workflow, and enable faster deliveries without compromising quality.
Aftershoot's research helps to understand the current landscape regarding sector transformations and the challenges faced by Brazilian professionals today.
