Artificial intelligence (AI) has been advancing rapidly on the global stage, and the job market is no exception to this transformation. Currently, 72% of companies worldwide use some type of AI in their operations, marking a continuous expansion over the last six years.
This is revealed by a McKinsey survey entitled "The state of AI in early 2024: Gen AI adoption spikes and starts to generate value" . Compared to 2023, when 55% of companies were already applying AI, the growth demonstrates the speed of adoption and the trend of continuity in the coming years.
AI expansion in companies
The pursuit of greater productivity and efficiency is fueling a global race to implement AI. Generative models, for example, are already present in 65% of companies, compared to 33% the previous year.
According to the report, since 2019 at least half of global companies have been using some form of artificial intelligence. Among the main benefits cited are cost reduction and increased profits, especially in sectors such as sales and marketing.
Given these impacts, 65% of companies plan to increase their investments in AI in the coming years. Microsoft, for example, is developing a project that could reach more than R$ 500 billion. In Brazil, the technology is also advancing, with 75% of small and medium-sized enterprises already incorporating AI into their daily operations, according to Zoox Smart Data.
However, the McKinsey study also points to challenges. Concerns about violations of intellectual property rights, lack of precision in some applications, and the potential impact on replacing human labor remain on the agenda.
Industry 5.0: Technology and creativity side by side.
Advances in artificial intelligence represent an important part of the new technological phase in productive activities. Industry 5.0, according to information from the portal A Voz da Indústria , proposes a more collaborative and people-centered model, in which technology and creativity go hand in hand.
Unlike Generation 4.0, this new era focuses on cooperation between humans and intelligent systems. AI takes over repetitive and analytical tasks, freeing professionals to dedicate themselves to activities of greater creative and strategic value.
Practical applications are already reaching sectors such as manufacturing, healthcare, logistics, and agriculture. In smart factories, for example, collaborative robots work alongside operators, learning from human behavior and optimizing production in real time.
Among the key differentiators of Industry 5.0 are product customization, the use of predictive data, and the integration of sustainable technologies. The goal is to combine innovation with environmental responsibility.
Despite the progress, challenges remain: investment in digital infrastructure, process updates, and workforce training are necessary. Furthermore, debates about ethics, privacy, and the role of humans in the face of automation also remain relevant.
Even so, Industry 5.0 is advancing rapidly, paving the way for smarter, more future-oriented production.
