Mais Correios, the official marketplace of Correios, in partnership with Infracommerce, announces a set of strategic initiatives to boost sales during Black Friday and Christmas. The joint operation is focused on enhancing the customer experience with the launch of the new website—now with a renewed look and more offers—as well as the development of the official application and the application of artificial intelligence to personalize the shopping journey during the promotional season.
In addition to actions aimed at the end consumer, the marketplace keeps the registration channel open for new sellers, available directly on the Mais Correios website. The platform also already features major integrators such as Anymarket, Plugg.to, Vtex, and Bling, facilitating the integration and onboarding of new partners into Correios' digital ecosystem.
The commercial strategy includes free shipping, exclusive discount coupons, and differentiated negotiation terms for retailers, in addition to more competitive commission plans for major sellers. The holding of Cyber Week has also been confirmed, which will extend Black Friday promotions into the first week of December, aiming to increase sales opportunities for Christmas gifts.
“Thanks to the robust structure and Infracommerce's experience in digital operations and marketplace management, we have already seen companies achieve impressive results. Within days of activating paid media campaigns and sales strategies integrated with the marketplace, they recorded significant revenue growth, proving the platform's positive impact. Among the relevant integrators, we can highlight Anymarket, Vtex, Plugg.to, and Bling,” explains Giulia Zucchi – Commercial Head of Mais Correios.
Product highlights include smartphones, TVs, refrigerators, and stoves, which account for the highest revenue, as well as small appliances such as air fryers and blenders, which lead in sales volume.
Integration between physical and digital expands the marketplace's reach
Correios' physical branches are also being integrated into the Mais Correios strategy, reinforcing the concept of omnichannel and proximity to the public. The state-owned company has begun promoting the marketplace at service units across the country, with video communications on internal TVs, stickers on display windows, and badges identifying attendants. This initiative further bridges the physical and digital experiences, introducing the marketplace to consumers who visit the branches and strengthening the brand's presence in the daily lives of Brazilians.
In addition to commercial initiatives, the partnership is considering integrating the year-end campaigns with Correios' social projects, expanding the positive impact of the operation on relationships with consumers and society.
Through the partnership, Mais Correios and Infracommerce reinforce their roles as strategic players in Brazilian e-commerce. Together, the companies offer robust and accessible solutions, ready to meet the high demands of retail during key dates on the consumer calendar.
