It is a fact that the use of Artificial Intelligence (AI) tools is becoming increasingly present in our daily lives and spreading rapidly across various fields. But what is the biggest motivation for its use? For now, the convenience
To understand the impacts and identify potential opportunities, the company The Cynefin Company, just released the report "Perspectives on AI – Sensemaker Open Collection”, result of a global survey conducted between September 2023 and February 2024.The result is in a continuous process of data collection, once the company will continue to collect experiences and publish reports periodically
Now, the company that has an operation in Brazil, started this same study only among Brazilians. Those who wish to participate can access the link of theSenseMakerand fill out the form. The collected data will be compiled and presented every six months, creating, thus, a base rich in evolutionary and comparative levels
Among the patterns found in the global research, 23% of participants reported using AI tools for convenience, while 17% out of curiosity and only 11% out of necessity. It is worth noting that 20% of participants consider convenience and curiosity as key factors, that is, complementary. It doesn't seem, at this moment, "there must be sufficient intrinsic motivation from individuals to structurally include AI in their daily lives", contextualizes Alexander the Great, CEO of The Cynefin Co Brazil
AI as a competitive advantage
As for the impact, the study evaluated the use of AI based on 3 axes: personal (mindset change, philosophy or values, strategic (seeing situations in a panoramic way, with guidance on what to prioritize) and operational (knowing what to do in practice). As a result, 20% of participants reported that their experiences with AI have impacted all three of these areas, while 11% discuss these impacts only in a strategic context, 12% report personal experiences and 24% felt an impact only on the operational side
"I understand that leaders are overestimating the role of AI as a competitive differentiator based on the gain in operational productivity", in the sense of doing better or faster what we already know how to do, and underestimating its transformative potential, "of being able to do something we never thought we could do" highlights Magno
The research used the SenseMaker tool, that is based on distributed ethnography, capturing micronarratives that offer deep insights into cultural patterns and emerging attitudes. "Explaining in a very objective way", the participants shared their experiences related to the use of Artificial Intelligence. There was no type of guidance or closed questions that could interfere with the reports. In this way, it is possible to find patterns that could amplify or minimize situations, explain Magno
As Artificial Intelligence continues to infiltrate every aspect of our lives, The research from The Cynefin Co provides a detailed analysis of its operational implications, ethical and cultural. The report provides insights into narrative patterns and user experiences and challenges us to consider the shared responsibility among developers, regulators and users in building a future with AI
With discoveries that reveal both the transformative potential and the deep fears associated with technology, this study is an invitation for reflection and informed action towards a more conscious and equitable use of AI. For those who wish to participate and contribute with their own experiences, the research for Brazil is now open, reinforcing the importance of a diverse and constantly evolving data collection.
