It's a fact that the use of Artificial Intelligence (AI) tools is becoming increasingly present in our daily lives and rapidly spreading across various fields. But what's the biggest motivation for their use? For now, convenience!
To understand the impacts and identify potential opportunities, The Cynefin Company has just released the report " Perspectives on AI - Sensemaker Open Collection ," the result of a global survey conducted between September 2023 and February 2024. The results are in an ongoing process of data collection, as the company will continue to collect experiences and publish reports periodically.
Now, the company, which operates in Brazil, has launched this same study exclusively among Brazilians. Those who wish to participate can access the SenseMaker and fill out the form. The collected data will be compiled and presented every six months, thus creating a rich database of evolutionary and comparative data.
Among the patterns found in the global survey, 23% of participants reported using AI tools for convenience, while 17% out of curiosity and only 11% out of necessity. "It's also worth noting that 20% of participants consider convenience and curiosity to be key factors, that is, complementary. At this point, there doesn't seem to be enough intrinsic motivation among individuals to structurally incorporate AI into their daily lives," explains Alexandre Magno, CEO of The Cynefin Co Brazil.
AI as a competitive advantage
Regarding impact, the study evaluated AI use across three axes: personal (changing mindset, philosophy, or values), strategic (seeing situations from a bird's eye view, with guidance on what to prioritize), and operational (knowing what to do in practice). As a result, 20% of participants responded that their experiences with AI have impacted all three axes, while 11% discussed these impacts only in a strategic context, 12% reported them personally, and 24% felt the impact only in an operational context.
"I understand that leaders are overestimating the role of AI as a competitive differentiator based on operational productivity gains, in the sense of doing better or faster what we already know how to do, and underestimating its transformative potential, of being able to do something we never thought of doing," highlights Magno.
The research used the SenseMaker tool, which is based on distributed ethnography, capturing micronarratives that offer deep insights into cultural patterns and emerging attitudes. "Explaining in a very objective manner, participants shared their experiences related to the use of Artificial Intelligence. There was no guidance or closed-ended questions that could interfere with their accounts. This way, it's possible to identify patterns that could amplify or minimize situations," explains Magno.
As Artificial Intelligence continues to infiltrate every aspect of our lives, The Cynefin Co.'s research offers a detailed analysis of its operational, ethical, and cultural implications. The report provides insights into narrative patterns and user experiences and challenges us to consider the shared responsibility between developers, regulators, and users in building an AI-enabled future.
With findings that reveal both the transformative potential and the deep-seated fears associated with technology, this study is an invitation to reflection and informed action toward a more conscious and equitable use of AI. For those who wish to participate and contribute their own experiences, the survey for Brazil is now open, reinforcing the importance of a diverse and constantly evolving data collection.
