May 7 marks an important change in the national e-commerce support market, with the announcement of the acquisition of Flowbiz (formerly Mailbiz) by Sankhya. The new reinforcement of the holding company, which has 13 years of expertise in email marketing and expanded its operations in automation and Customer Relationship Management (CRM), is now part of the umbrella that forms the most complete online business management platform.New stage is further enhanced by rebranding that reposition the company in the market as “Flowbiz”.
With a presence in more than 20 Brazilian states, a team with more than 80 employees and 1,100 active customers, the Flowbiz it has excelled intensely by offering a combination of robust technology with personalized service by sales and marketing experts.
In the development of tools and functionalities, the old Mailbiz established new benchmarks in customer relations by offering solutions such as “Jornadas”, modules for the creation of personalized campaigns that map the behavior of users and foster the conversion of abandoned carts. The impact of this and other solutions developed brought to its client portfolio names such as Wepink (from influencer Virginia Fonseca), Brooksfield, Zelo, Tea Shop and Guess Brazil.
Sankhya adds “mature product, complete and with high service capacity” to the customer journey, says company CFO
The conclusion of the negotiations brings to the Sankhya ecosystem another platform capable of expanding its reach in CRM, considering its high potential in campaign customization.This makes the old Mailbiz a key element to engage both new potential customers and portfolio partners.
"Today we see Flowbiz integrating our ecosystem with Ploomes and our ERP, adding to our complete management platform. It fits in by creating more differentiation for our solutions and the possibility of serving industries and retail in a broader way”, says Andre Britto, CFO of Sankhya.
In this context, Flowbiz works with the development of new work fronts. The highlights go to the “Fluxos” New automation modules that allow hyper-personalization of campaigns based on real data 'OD and to the creation of a CDP (Custom Data Platform) using AI that, powered by the Flowbiz database, offers a “marketing co-pilot” able to deliver complete promotional actions to customers.
This acquisition converges with Sankhya's constant movement to strengthen market leadership by identifying tools that are capable of making its business management platforms more and more complete.
Now, in addition to Flowbiz OD and the aforementioned Ploomes, specialized in CRM OD also integrate the Sankhya brands such as:
- Meetings (sales engagement);
- Neppo (omnichannel business communication);
- Pontotel (point management);
- Mindsight (RH);
- Asis (tax management);
- Espresso (expense management);
- Vixting (health and safety at work).
De Mailbiz to Flowbiz: rebranding complements moment of change and growth
Complementing not only the changes due to the acquisition as the most mature phase the company goes through, Mailbiz also goes by the name “Flowbiz by Sankhya”.
The aim, in addition to reinforcing the potential that currently goes far beyond email marketing, is to translate the fluidity with which the consumer journey must follow through the pillars of marketing, sales and relationship actions.
Going further, the rebranding meets the increased reach in the market knock on the door: “The brand change also has a connection with the much larger audience we will serve, including diverse industries and retail now that we are part of Sankhya”, says Vinicius Correa, CEO of Flowbiz.
