May 7th marks an important change in the national e-commerce support market, with the announcement of the acquisition ofFlowbiz(formerly Mailbiz) by Sankhya. The new reinforcement of the holding company, which has 13 years of expertise in email marketing and has expanded its operations in automation and Customer Relationship Management (CRM), now becomes part of the umbrella that forms the most comprehensive online business management platform. A new phase is further reinforced by rebranding that repositions the company in the market as "Flowbiz".
With a presence in more than 20 Brazilian states, a team of over 80 employees, and 1,100 active clients, theFlowbizstood out intensely for offering a combination of robust technology with personalized service by sales and marketing specialists.
In the development of tools and features, the old Mailbiz set new benchmarks in customer relations by offering solutions such as "Journeys," modules for creating personalized campaigns that map user behavior and promote the conversion of abandoned carts. The impact of this and other solutions developed has brought to your client portfolio names such as Wepink (by influencer Virginia Fonseca), Brooksfield, Zelo, Tea Shop, and Guess Brazil.
Sankhya addsmature, complete product with high capacity for service"to the customers' journey," says the company's CFO
The conclusion of the negotiations brings to Sankhya's ecosystem another platform capable of expanding its reach in CRM, considering its high potential for campaign customization. This makes the old Mailbiz a key element for engaging both new potential clients and portfolio partners.
“Today we see Flowbiz integrating our ecosystem with Ploomes and our ERP, adding value to our comprehensive management platform. She fits in by creating more differentiation for our solutions and the possibility of serving industries and retail in a broader way."," says André Britto, CFO of Sankhya.
In this context, Flowbiz works on developing new lines of work. The highlights go to the "Flows" — new automation modules that enable hyper-personalization of campaigns based on real data — and to the creation of a CDP (Custom Data Platform) using AI that, powered by the Flowbiz database, offers aMarketing co-pilotable to deliver complete promotional actions to clients.
This acquisition aligns with Sankhya's ongoing effort to strengthen its market leadership by identifying tools capable of making its business management platforms increasingly comprehensive.
Now, in addition to Flowbiz — and the already mentioned Ploomes, specialized in CRM — they also integrate theSankhyabrands such as:
- Meetime (sales engagement);
- Neppo (omnichannel corporate communication);
- Pontotel (time management);
- Mindsight (RH);
- Asis (tax management);
- Espresso (expense management);
- Vixting (health and safety at work).
OfMailbiz for FlowbizRebranding complements a moment of change and growth
Complementing not only the changes due to the acquisition but also the most mature phase the company is going through, Mailbiz will also be renamed "Flowbiz by Sankhya".
The goal, in addition to reinforcing the potential that currently goes far beyond email marketing, is to translate the fluidity with which the consumer's journey should proceed through the pillars of marketing, sales, and relationship actions.
Beyond that, the rebranding aligns with the increasing market reach knocking at the door: "The brand change is also connected to the much larger audience we will serve, including various industries and retail now that we are part of Sankhya.", says Vinícius Correa, CEO of Flowbiz."
