Magis5 launches automation to shield sellers against new rigid Free Market rules

A Magis5, a platform specialized in automation and integration of marketplaces, announced the launch of a new strategic functionality: a Automatic Price Management. The tool arrives as a direct response to recent updates in the pricing policy of Mercado Livre, aiming to protect the operation of sellers (sellers) from severe punishments.

The new scenario of Mercado Livre Mercado Livre has hardened its guidelines and now monitors, in real time, the values practiced by sellers on and off the platform. The rule requires that the lowest price is always kept within the marketplace. Failure to comply with this standard can lead to a drastic drop in visibility (relevance) to the complete suspension of ads.

Technology as a shield According to Claudio Dias, CEO of Magis5, the update aims to ensure the competitiveness of sellers without requiring an unviable manual monitoring.

“Manually tracking prices, in large volume, is unfeasible for those who manage tens, hundreds or even thousands of ads. In this scenario, automation becomes indispensable. We created Automatic Price Management to ensure the competitiveness of offers and prevent ads from being suspended”, explains Dias.

How the tool works The new functionality centralizes the intelligence of the operation and interprets official data from Mercado Livre to guide corrections. Among the main features, we highlight:

• Risk mapping: Identifies ads with prices outside the recommended.
• Automatic adjustment: Applies user-defined pricing rules to maintain compliance.
• Real-time view: Status monitoring and recommendations imported directly from the marketplace.

The feature is now available to the Magis5 customer base via the menu Products & Services Free Market & Price Management.