Magalu group brought together all its ecosystem of companies for the biggest PayDay in history. Netshoes, KaBuM!Época Cosméticos, aiqfome, Estante Virtual, and Magazine Luiza itself are holding, starting this Thursday (3), the already famous "Payment Day" sale, this time in a special format: with a longer duration – five days of promotion – and discounts of up to 80%.
"PayDay was created with the goal of offering better prices and payment conditions on a date when Brazilians can make purchases, which is when the salary is deposited into their accounts," says Aline Izo, senior marketing, branding, and communication manager at Magalu. Now, to gain even more strength, we extended the campaign period and brought our entire retail ecosystem together for a special, larger, and integrated edition. Our customers will be able to count on a much larger and more diverse range of products, including sports items, perfumes, food delivery, books, gaming products, electronics, and much more.
In addition to the discounts already announced on the companies' websites and apps, customers can use the coupon "PayDay" to receive even more benefits or discounts on their purchase. The coupon is valid for all companies in the group, but its use follows different rules, so the customer should check the conditions on the websites and apps. In the case of Magalu, for example, the coupon grants an additional 30 reais discount on purchases over 200 reais. At Netshoes, there is an additional 40 reais discount on carts over 299 reais. At Época Cosméticos, there is an additional 50 reais off on luxury brand purchases over 599 reais.
The campaign will be promoted during TV Globo programming, on the YouTube masthead, and on the social media of the group's companies.
