Magalu has just launched the "Purchase Rewarded" promotion, a campaign developed in partnership with TLC WorldWide Latam, a global specialist agency in rewards and experiences. The action is valid exclusively for purchases made at the company's 1245 physical stores across Brazil. The mechanics are simple and straightforward: buy, scratch, win.
"Buy and win" promotions continue to be one of the most effective ways to engage the public at the point of sale. And when the prize is an experience, the bond goes beyond the purchase, says Aline Queirantes, marketing director of Magalu. It's about creating connection, generating remembrance, and perceived value. The partnership with TLC helps us amplify this impact across all our physical stores.
The difference of the promotion is that all customers win experiences — without raffles and without hassle. TLC WorldWide Latam offers an exclusive curated selection of rewards ranging from moments of care and well-being to cultural and sports experiences, such as haircuts, massages, music lessons, language classes, sports, cafes, printed memory albums, services like car washes, among others.
Participants are still competing for shopping vouchers of up to 700 reais at Magalu, with a total of nearly 1.5 million reais distributed. When making a purchase, the customer gains access to the digital scratch card with two steps: the first ensures an experience and the second gives the chance to win coupons. There are 12,000 chances to win a 50 reais shopping voucher, 1,245 chances to receive a 100 reais coupon, and another 1,245 shopping vouchers of 700 reais. All the rules and conditions to participate can be checked on the promotion's website:https://comprapremiadamagalu.com.br/.
"Every promotion can be more than a sales tactic; it can be a memorable experience. That is what we are doing with this Magalu campaign. We are turning consumption into real rewards for everyone," Juliana Pimenta, managing director of TLC WorldWide Latam. Our model allows us to deliver experiences at scale, with curated content and nationwide reach, something only we do today in Brazil.
The promotion is valid for a limited time and reinforces Magalu's positioning as an innovative retailer close to the consumer, while also consolidating TLC WorldWide Latam's role as a strategic partner in incentive programs, loyalty, and promotional campaigns with purpose.
