Magalu and Luiza Helena Trajano will launch, on May 22nd, the "Women Entrepreneurs Seller Community of Luiza," a support and development network to boost businesses created or managed by women entrepreneurs. Luiza Helena Trajano, chairwoman of the company's Board of Directors, is the community ambassador and announced the project during a press conference at Arena Magalu in São Paulo this Thursday.
"Women, for the most part, have a triple burden: they take care of the house, the children, and the business. They are stubborn, but the fact that they have to do everything alone brings feelings of loneliness and that things are more difficult," says Luiza Helena. "Exchanging experiences, in this context, is a way to encourage the growth of companies founded or managed by women. What I want is to share my experience as an entrepreneur and as a woman in this market."
A survey conducted by Magalu showed that 36% of the sellers operating on the company's marketplace are companies founded by women, and of the remaining 64%, 19% are managed by one. Currently, the company has over 360,000 partner retailers on the platform, which means the network can directly reach at least 198,000 women. However, the community is not limited only to entrepreneurs who are already active on Magalu's marketplace.
The "Luiza Women's Business Seller Community" project will promote connection, facilitation, and recognition through benefits for participants who sell on the marketplace.
Interested parties can register for free at the link:https://mulheresdeluiza.com.br/
