Magazine Luiza (Magalu) announced the creation of a new Artificial Intelligence directorate, with the goal of transforming the shopping experience of its customers. Caio Gomes, an executive with experience at companies such as Nubank and Amazon, has been appointed to lead this initiative. Gomes will be responsible for accelerating the development of "Lu's brain," a generative artificial intelligence that promises to revolutionize consumer interaction with the company.
The virtual influencer Lu, already known by millions of consumers, will now have a "new brain" thanks to AI. "With artificial intelligence, Lu will gain a new, much more powerful brain, always at the service of the best experience for our customers," says Caio Gomes. "AI will be the new great revolution in retail, and we want to be the protagonists of this movement."
With Gomes's arrival, Magalu aims to accelerate projects that seek to reduce product delivery times, improve conflict resolution, and enhance communication with customers. Furthermore, the company plans to expand the personalized recommendations made by Lu and increase Magalu Cloud's database. All these initiatives are aligned with Encanta Magalu, the main theme of the year, which focuses on the customer experience.
Caio Gomes has extensive experience in the data field, having worked at major companies such as Amazon, Nubank, Único, and Booking. Graduated in Physics from the University of São Paulo, he also holds master's degrees in String Theory from the São Paulo State University (UNESP) and in Physics and Mathematics from École Polytechnique in France.
Magalu, one of the largest retail technology companies in Brazil, has about 40 million active customers. In 2023, the company launched two new technological services: Magalu Cloud and "Lu's brain".
Launched in December, Magalu Cloud aims to serve Brazilian companies in their digitalization journey. One of the main differentiators is the offering of products at more affordable prices, in reais, setting it apart from other platforms that have values indexed in dollars. The service was developed to meet the needs of businesses that often face cost barriers to digitalization.
Launched in July, "Lu's brain" allows the virtual influencer to recommend products based on each customer's needs and preferences. For example, Lu can suggest the best smartphone based on battery life, price, screen durability, or suitability for video editing. The recommendations are generated automatically, based on the information provided by the clients.
