Magalu announced the arrival of two executives to strengthen its marketplace operation. Raul Jacob will face the challenge of structuring the company's cross-border operation – integrating with AliExpress will be his first mission at Magalu. Kael Lourenço has joined the team to accelerate the growth of the number of partners and offers.
Both executives have experience in marketplace operations of large companies operating in the national market. With the movement, Magalu strengthens its marketplace team to accelerate the growth of sellers and products in the coming quarters.
With experience at Shein and Shopee, Jacob has a degree in Engineering from Mackenzie University, specialized at the University of East London in the UK, and studied Marketing at Harvard Business School. "The cross-border retail in Brazil is still in its early stages. This market will grow significantly, and there is much to be conquered. Magalu's brand and the level of service the company offers will be differentiators in this equation," says the executive. Our first task will be to turn this unprecedented agreement with AliExpress into reality. Customers will have a unique shopping experience within the Magalu app, website, and store. I am very excited about this challenge.
Graduated in International Relations from Unesp and with a specialization from the University of Santiago de Compostela (Spain), Lourenço has over 15 years of experience in companies like Mercado Livre. "Magalu is already a platform with a large audience and a solid marketplace operation. However, there is room to accelerate the growth of this operation. We are already one of the main ones in the country and will consolidate our position," says the director.
Magalu is today one of the largest digital retail platforms in Brazil, with about 40 million active customers. In 2023, the company's total e-commerce revenue was 46 billion reais, with its marketplace (3P), created just seven years ago, reaching 18 billion reais in sales, a 17% increase compared to 2022. Magalu recorded total sales of 63.1 billion reais in the year.
The company's 3P operation is a benchmark in Brazil. In June, the company was identified as the only marketplace with 100% compliance in cell phone sales in e-commerce, according to a list published by the National Telecommunications Agency (Anatel). The regulatory agency has established a series of measures to inhibit the supply of irregular devices. Of the seven companies mentioned in the decision order published in the Official Gazette, only Magalu stands out in full compliance.
