Magalu announces directors to lead AliExpress integration and market scale

Magalu announced the arrival of two executives to strengthen its marketplace operation. Raul Jacob will have the challenge of structuring the company's cross-border operation ¡ ̄ integration with AliExpress will be his first mission in Magalu. Already Kael Lorenzo arrives at the team to accelerate the growth of the number of partners and offers.

Both executives have experience in the market operations of large companies operating in the domestic market.Magalu strengthens its marketplace team, for an acceleration in the growth of sellers and products in the coming quarters. 

With stints in Shein and Shopee, Jacob holds a degree in Engineering from Mackenzie University, a specialization at the British University of East London and studied Marketing at Harvard Business School.“O cross border in Brazilian retail is still in its early stages. This market will grow a lot and there is a lot to be conquered. The Magalu brand and the level of service that the company offers will be differentials in this”.

Graduated in International Relations from Unesp and with specialization in the University of Santiago de Compostela (Spain), Lorenzo has more than 15 years of experience in companies such as Mercado Livre.“O Magalu is already a platform with a lot of audience and with a solid marketplace operation. However, there is room to accelerate the growth of this operation. We are already one of the main in the country and we will consolidate our” position, says the director.

Magalu is now one of the largest digital retail platforms in Brazil, with about 40 million active customers. In 2023, the company's total e-commerce revenue was 46 billion reais (3P), created just seven years ago, reached 18 billion reais in sales, with growth of 17% compared to 2022. Magalu recorded total sales of 63.1 billion reais in the year. 

The company's 3P operation is a reference in Brazil.In June, the company was appointed as the only marketplace with 100% of regularity in the sale of mobile phones in electronic commerce, according to a list released by the National Telecommunications Agency (Anatel). The regulatory body established a series of measures to inhibit the supply of irregular devices.Of the seven companies cited in the decision-making order published in the Official Gazette of the Union, only Magalu stands out in full compliance.