The growing movement of e-commerce platforms for everyday items continues. Following the trend and aiming to strengthen its presence in e-commerce, M. Dias Branco announces the launch of sales ofJasmineandFIT FOODon Amazon.
With 35 years of history, Jasmine is a pioneer in the production of healthy products, being the first company to produce granolas in Brazil. In the category, the brand offers the premium low-carb line including the surprising savory variation, as well as mini granolas in individual portions. Now, consumers across Brazil will be able to buy Granolas, Cookies, and Sliced Bread, among other items, more easily.
FIT FOOD's mission is to prove that eating can be both tasty and healthy at the same time. Consumers will find on the platform practical and tasty options for snacks, sweets, and peanut butter in on-the-go versions.
Present on the country's main delivery apps such as Rappi and iFood, and on the largest marketplaces in Brazil like Amazon itself, the national leader in pasta and cookies began investing in e-commerce at the start of the pandemic. The intention was to bring their products, present in most Brazilian households, according to Kantar, with more convenience to consumers.
"We have noticed that the trend of purchasing food items via e-commerce has not stopped growing. The healthy category is very strategic for the digital channel, as it not only has great synergy with the end consumer's profile but also falls within the commercial metrics that perform best within this channel in terms of average ticket and product weight," comments Caroline Allegretti Ferrari, E-Commerce Sales Manager.
The executive reports that products from other brands of the Company, such as Piraquê, Adria, and Vitarella, will also be available on Amazon and that there are plans to increasingly expand the variety of categories offered by M. Dias Branco on the platform.
