A LIGHT, a 100% digital Brazilian energytech, announcesPeter Sommaas your new CEO. Throughout his career, the executive has led high-growth companies with an impact on people's daily lives and market transformations. This experience will be essential for strengthening the startup to expand its operations in the energy sector.
With renewable energy sources—more specifically solar—the company provides real-time consumption visibility to its customers through a unique app in the market, which uses artificial intelligence to support conscious consumption. "The importance of electric energy for people's lives is undeniable. Still, it is a sector that is not very digital, distant from customers. With LUZ, we will transform the way Brazilians consume energy, providing access to technologies that focus on financial health and the planet's sustainability," explains Somma.
The executive arrives at LUZ at a strategic moment: since 2022, the company has been reinventing the way to control energy consumption, in a digital, app-based, and intelligent manner. Now, with Somma's arrival, the expectation is to make a leap in impacting people's lives and business growth.
“The energy sector has many problems to solve. My arrival at LUZ helps us to solve these problems quickly and affordably. We are talking about a market that impacts 220 million people, with different complexities. One of them is not knowing what you are spending the most energy on each month, not knowing how much your bill will be. The population lives in the dark and we are going to shed light on this path and show that there are new options for these people”, says Somma about the startup’s plans.
Graduated in International Relations from USP, Pedro began his career at Natura in 2011. Two years later, he was the first hire at 99, where he served as COO, leading the expansion of the driver base from three thousand to 120 thousand, and driving the company's growth until it became a unicorn. Your experience in public policies and market regulations was also highlighted, contributing to discussions about the e-hailing sector, a story documented in the book "Green and Yellow Unicorn: How 99 Became a Billion-Dollar Startup”.
In addition to his experience in the private sector, the executive also had an important stint in public administration, holding positions such as Chief of Staff of the São Paulo City Council and Deputy Secretary of Economic Development, where he managed projects aimed at job creation and income generation. Most recently, he was CEO of Quicko, the first Mobility as a Service (MaaS) platform in Brazil, and of Bettha.
"I am confident that, together with this incredible team, we will build relevant solutions and a great company. As we are a startup, it's impossible to know what the path will be, but I have no doubt that it will be very good," concludes the new CEO.
