A LIGHT, 100% digital Brazilian energytech, announcePeter Sommaas your new CEO. Throughout your journey, the executive led high-growth companies with an impact on people's daily lives and transformations in the market. This experience will be fundamental for strengthening the startup to expand its operations in the energy sector.
With renewable energy sources — more specifically the solar —, the company provides real-time visibility of consumption to its customers, through a unique app in the market, that uses artificial intelligence to support conscious consumption. The importance of electricity for people's lives is undeniable. Even so, it is a little digital sector, distant from clients. With the LIGHT, let's transform the way Brazilians consume energy, providing access to technologies that focus on financial health and the sustainability of the planet, explain Somma
The executive arrives at LUZ at a strategic moment: since 2022, the company has been reinventing the way to control energy consumption, in a digital way, via app, and intelligent. Now, with the arrival of Somma, the expectation is to make a leap in the impact on people's lives and in business growth.
"The energy sector has many issues to be resolved". My arrival at LUZ contributes to us being able to heal these pains quickly and accessibly. We are talking about a market that impacts 220 million people, in different complexities. One of them is not knowing what you are spending the most energy on in the month, not knowing what the invoice amount will be. "The population lives in the dark and we will light this path and show that there are new options for these people", comment Somma on the startup's plans
Graduated in International Relations from USP, Pedro began his journey at Natura in 2011. Two years later, he was the first hired by 99, where he served as COO, leading the expansion of the driver base from three thousand to 120 thousand, and driving the company's growth until it becomes a unicorn. Your experience in public policies and market regulations was also highlighted, collaborating in discussions about the e-hailing sector, a story recorded in the book "Green and Yellow Unicorn: How 99 Became a Billion-Dollar Startup”.
In addition to his experience in the private sector, the executive also had an important stint in public management, holding positions as chief of staff of the City Council of São Paulo and deputy secretary of Economic Development, where you managed projects aimed at generating employment and income. More recently, was CEO of Quicko, the first Mobility as a Service (MaaS) platform in Brazil, and from Bettha
"I am confident that", together with this amazing team, we will build relevant solutions and a great company. As we are a startup, it is impossible to know what the path will be, but I have no doubt that it will be very good, the new CEO concludes.
