The ecosystem ofLuft Logisticscreated theLuft Innovatorsa cultural contest aimed at its more than 10,000 direct and outsourced employees. The goal is to encourage the adoption and creative, responsible exploration of Artificial Intelligence (AI) in the corporate environment, promoting a culture of innovation and technological leadership among professionals within the organization.
The Luft Innovators emerge at a strategic moment for the company, which has been distinguished by implementing solutions aimed at increasing business efficiency and accelerating its clients' sales. With digital transformation on the rise and AI establishing itself as one of the main disruptive technologies of today, Luft reinforces its commitment to technological innovation by creating an initiative that directly involves building an internal AI culture.
Artificial intelligence as a tool for innovation
In this first phase, the competition aims to challenge employees to explore the potential of AI to solve real problems and optimize processes. From January to the end of February, participants received educational content, individually developed their projects using free AI tools available on the market, and submitted their projects. After evaluation by the technical panel, the winning projects of this phase will be announced on the website.https://luft.com.br/prisma-luft/The winners will be awarded a notebook, tablet, or cell phone, in addition to a technology course to enhance their knowledge.
Why bet on AI culture?
Artificial intelligence has proven to be a powerful ally in transforming logistics processes. In the case of Luft Logistics, AI is already part of operations, from task automation to demand forecasting, route optimization, inventory management, and customer service (SAC), enabling faster, more efficient, and sustainable operations.
"Technology alone does not solve problems; it is people who bring innovations to life," Gustavo Saraiva, CIO of Luft Logistics."More than technology, this competition is showing us the importance of dialogue between fields and diversity of thoughts, demonstrating that our strength lies in collaboration and a vision beyond routines. Approximately 70% of the projects submitted at this stage of the competition did not come from the IT (Information Technology) field, proving that innovation transcends silos," says Saraiva.
A trajectory of innovation
Luft Logistics has built its reputation by integrating logistics solutions focused on the growth of its clients. Over the years, the company has expanded its operations to various sectors, including agribusiness, healthcare, and retail, establishing itself as alogtechfrom the tip.
Today, Luft goes far beyond traditional logistics. Their services encompass full service operations, full commerce, and systems that turn logistics into a business enhancer. With intensive use of technology, the company creates competitiveness for its clients, connecting markets and simplifying complex processes.
As startups in the Luft ecosystem – Agrega Agro, Agrega Aí, and Armazenaí – exemplify this integrated and innovative vision. Agrega Agro, for example, offers digital solutions for agribusiness, while Agrega Aí specializes in technology for e-commerce and retail. Armazenaí facilitates the physical and digital logistics of small businessessellerse-commerce.
Expected impact
"We want each employee to feel like an agent of transformation within the company," says Luciano Luft, founder and CEO of Luft Logistics. "With Luft's Innovators, we are planting the seeds of an innovation culture that will benefit the entire ecosystem of people and businesses. The initiative reflects our commitment to the continuous development of our workforce, offering mentoring and technological resources that empower employees to seize the opportunities brought by the digital revolution," he concludes.
