Launched in January 2023 to facilitate the acquisition of Mobil™ lubricants and greases for corporate clients holding CNPJs (such as mechanical workshops,auto parts stores and also industries, in addition to other products in the segment, the digital sales platformAsk Directlyis about to complete two years of operation and is already celebrating the results achieved since its debut. Responsible for mediating the purchasing process between the network of lubricant distributors and the client companies of the Mobil™ brand — previously registered in the distributors' portfolio and holders of CNPJ — e-commerce recently reached the milestone that about 15% of customers who purchased Mobil™ products in 2024 made at least one purchase through Pede Direto. Furthermore, the platform has 320 thousand accesses and more than 38 thousand users who navigated on Pede Direto only in 2024.
Without affecting the consolidated logistics, the platform was developed alongside the authorized distributors of Mobil™ lubricants with a focus on establishing a dynamic capable of providing agility, simplicity and security in buying and selling processes. With her, the network of partner distributors continues to be responsible for operations in the sales segments, invoicing, delivery, exchanges and returns and customer service, according to your region.
Currently, the virtual store is operated by Moove and by distributors of the Brazilian multinational Cosan, who has the license to produce and distribute Mobil™ lubricants in Brazil and other countries in Latin America.
According to Natalie Diacoumidis, Brand and E-business Coordinator of Mobil™ lubricants, even before completing its second year in operation, the e-commerce Pede Direto will present news to its stakeholders. Among the most recent updates, the executive highlights the incorporation of the PIX system, expanding payment options, that before October focused on credit card and boleto.
"The idea of building our platform was born during the pandemic and has been constantly developed since then". With Pede Direto, the specialized representative can expand the reach of their sales, since the channel is available 24 hours anywhere. This not only contributes to the sales dynamics of the distributors, but also for greater autonomy on the part of client companies, who can make budgets — even before receiving the visit from the salesperson — make online purchases at any time and track order history, in addition to other benefits. In a segment known for being quite technical like automotive lubrication, we also offer easy access to technical sheets and details about the products, no Direct Request, what adds to the dynamics of various components of our distribution chain, highlights Natalie.
To get to know the Pede Direto platform, accesswww.pededireto.com.br.
