Launched in January 2023 to facilitate the acquisition of Mobil™ lubricants and greases for corporate customers with CNPJs (such as mechanical workshops, auto parts stores and also industries), in addition to other products in the segment, the digital sales platformAsk Directlyis about to complete two years of operation and already celebrates the results achieved since its debut. Responsible for mediating the purchasing process between the network of lubricant distributors and the brand's client companies—previously registered in the distributors' database and holding a CNPJ—the e-commerce recently reached the milestone that approximately 15% of customers who purchased Mobil™ products in 2024 made at least one purchase via Pede Direto. Additionally, the platform has 320,000 accesses and over 38,000 users who navigated Pede Direto only in 2024.
Without affecting the consolidated logistics, the platform was developed in partnership with authorized Mobil™ lubricant distributors, focusing on establishing a dynamic capable of providing agility, simplicity, and security to buying and selling processes. With her, the network of partner distributors remains responsible for operations in sales, billing, delivery, exchanges and returns, and customer service, according to their region.
Currently, the online store is operated by Moove and distributors of the Brazilian multinational Cosan, which has the license to produce and distribute Mobil™ lubricants in Brazil and other Latin American countries.
According to Natalie Diacoumidis, Brand and E-business Coordinator for Mobil™ lubricants, even before completing its second year of operation, the Pede Direto e-commerce will present news to its stakeholders. Among the latest updates, the executive highlights the incorporation of the PIX system, expanding payment options, which before October focused on credit cards and bank slips.
"The idea of building our platform was born during the pandemic and has been continuously developed since then. With Pede Direto, the specialized representative can expand the reach of their sales, as the channel is available 24/7 anywhere. This not only contributes to the sales dynamics of distributors but also provides greater autonomy for client companies, which can make quotes — even before receiving a visit from the salesperson — make online purchases at any time, and track order history, among other benefits. In a segment known for being quite technical, such as automotive lubrication, we also offer easy access to technical data sheets and product details on Pede Direto, which adds to the dynamics of various components of our distribution chain," emphasizes Natalie.
To learn more about the Pede Direto platform, visit:www.pededireto.com.br.
