The Integrated Store, an intelligent e-commerce platform, announced on Tuesday, the 29th, the official launch of the Bora Varejo AI Agent, created in partnership withAlfredo SoaresEntrepreneur who is a national reference in digital retail sales, co-founder and mentor of G4 Educação.The novelty is part of theKomeaThe integrated store's artificial intelligence network, developed to provide direct support to shop owners, with personalized guidance, approach techniques, and practical tips to increase sales more efficiently.
The launch took place at Vtex's headquarters in São Paulo, during a chat with retailers that brought together Alfredo Soares,Lucas Bacic, CEO of Loja Integrada, andThiago Franco, businessman and Official Influencer of Mercado Livre. At the meeting, the participants discussed e-commerce trends, sales strategies, and the role of artificial intelligence in supporting small entrepreneurs. After the agent's presentation, Alfredo gave a live demonstration, and the attending shopkeepers were able to ask questions directly to the three guests.
Exclusively aimed at those who have a store on Loja Integrada, Bora Varejo is presented as a sales advisor. The tool combines mentoring sessions, G4 Educação classes, and content from the Bora Vender ecosystem, using a direct, motivational, and practical language that reflects Alfredo Soares's communication style.
According to Alfredo, the new agent was designed to bring knowledge and practice closer together in an accessible way. "Bora Varejo is an agent that carries my experience and vision on how to sell more online. It was created to communicate with the retailer, understand their pain points, and deliver practical solutions quickly and accessibly," he states.
For Lucas Bacic, CEO of Loja Integrada, the launch of Bora Varejo reinforces the company's commitment to making artificial intelligence a practical ally in the daily routine of retailers. According to him, innovation lies in allowing AI to learn from the entrepreneur's needs and act autonomously to optimize time and decisions. "When we talk about innovation, we are referring to using artificial intelligence to solve real everyday problems for retailers. Today, AI has the power to understand what you need and do it for you, efficiently and accurately. Bora Varejo represents exactly that: an agent that delivers immediate value based on data, practical experience, and a focus on what truly matters," he states.
The Bora Varejo Agent is now available in beta phase and can be accessed for free by retailers through a dedicated landing page. Pre-registration is open and can be done through the website.https://landing.lojaintegrada.com.br/agente-bora-varejo
