In response to the growth of Brazilian e-commerce, designed to grow 10% in 2025 and reach a revenue of R$ 224,7 billion, according to the Brazilian Electronic Commerce Association (ABComm), the Integrated Store, reference in automation and data intelligence for the sector, reinforces your positioning aschallengerin the future of smart e-commerce. The company invested R$ 5 million, between 2023 and 2024, to structure your data lake and drive your data intelligence strategy
In 2024, the contributions from Loja Integrada in technological development increased by 244% compared to the previous year, marking a new phase of evolution for the company. "We brought in specialized engineers to enhance the technology embedded in the platform and develop new features that help retailers increase their sales and retain customers", says Victor Popper, CEO of the company
According to Popper, investments in infrastructure for storage, data processing and availability aim to ensure that robust solutions are also within reach of SMB (small and medium businesses) retailers and meet the different market demands. "Our embedded intelligence enables autonomous actions that drive the growth of retailers", freeing up time for them to focus on other areas of the business, highlights the CEO
Among the results, the recovery of R$ 30 million in sales through the abandoned cart tool in the last year stands out, using automation to attract and retain consumers
Advances in embedded technology
The CEO explains that Loja Integrada has been investing in tools that allow for advanced customization and automation for retailers, whether in the front-end of stores or in the management of product catalogs.
In addition to solutions aimed at traffic optimization and retention – how to recover abandoned carts and products, based on customer behavior triggers –, Loja Integrada is developing new technologies in two strategic fronts for future launches
- New store page rendereroffers advanced customization and optimizes the customer experience, overcoming traditional solutions
- Channel Hubfacilitates integration with marketplaces, automating the adjustment of the product catalog to the rules of each platform
The company also plans to expand the use of artificial intelligence (AI), integrating communication channels like WhatsApp, with the aim of simplifying store management and improving customer relationships
Focus on sustainable growth
For 2025, the focus of Loja Integrada is to maintain growth in a sustainable way, focusing on a robust portfolio. We seek to add value to retailers. In addition to the native features, like themes, payments and logistics, we are diversifying our sources of revenue, offering complete solutions that generate significant results and extend the customer lifecycle on the platform, complement
With more than 2,7 million stores created in Brazil, Loja Integrada seeks to increase the revenue of existing operations through the introduction of new features. "The investment in the data lake allows us to offer more accurate analyses and solutions that combine cutting-edge technology with practicality". We are building a technological environment that ensures greater autonomy for the retailer to grow, concludes Victor Popper
