The Integrated Store, reference in automation and data intelligence for e-commerce, announces the advancement of its intelligent e-commerce model with the recovery of R$ 666 thousand in sales through the company's native marketing automations, like the abandoned cart, during this year's Black Friday promotions. According to the CEO, Victor Popper, between November 28 and 30, the amount recovered represents a 335% increase compared to Black Friday 2023. "All in all", 903 stores recovered orders, almost four times more than in the previous year, highlights
In addition to sales recovery, the Integrated Store generated R$ 6,5 million in three days with your native tools from the promotional module, what represented 15% of the total orders processed by the platform
Among the most used features, the Progressive Discount stood out, generating R$ 642 thousand in sales with over 2 thousand orders placed. In total, 1.217 retailers activated the promotional module to enhance their offers and maximize results
The average ticket of retailers also grew 7,3% compared to Black Friday 2023, driven by resources like Buy Together, that encourages the purchase of promotional combos at the time of acquisition
"With thousands of simultaneous accesses during seasonal events like Black Friday", manually managing interactions becomes unfeasible. That's where automation becomes an indispensable ally. Tools like the Abandoned Cart ensure that no opportunity is wasted, while retailers can focus on sales strategies, affirms Popper.
For the executive, smart e-commerce is the way to ease the demands of retailers and optimize operations.Tools like the Abandoned Cart help retailers reactivate unfinished purchases, automatically adjust promotions and personalize the customer experience, ensuring greater efficiency in one of the most challenging moments of e-commerce
"Our mission goes beyond offering technology"; we want to be the strategic partner that drives the success of entrepreneurs. We are ready to enter the new year rethinking e-commerce completely, finalizes
