Loggi launches the 1st Generative AI chatbot to boost sales in the logistics sector.

Loggi, a leading Brazilian delivery company that is transforming logistics through technology, is launching another new channel powered by Generative Artificial Intelligence. This time, it is aimed at specialized sales support, serving from small and medium-sized entrepreneurs interested in contracting the company's logistics services to major brands or marketplaces, thereby expanding end-to-end support from registration to integration with e-commerce platforms.

The tool is designed to expand the capacity of Loggi's sales team by automating lead generation in a fast, personalized, and efficient manner. The new chatbot will be capable of identifying patterns and segmenting customers in real time, optimizing sales segmentation and swiftly directing more qualified leads to human support.

According to Diego Cançado, Vice President of Product and Technology at Loggi, the objective is to provide a more fluid, assertive, and scalable sales experience. “We aim to increase the conversion rate by 20% and reduce time spent on unqualified leads. This innovation reflects our ongoing commitment to excellence and to being a benchmark in delivery through access to cutting-edge logistics solutions.”.

In addition to offering natural communication via WhatsApp with 24/7 availability, the tool enables click-to-WhatsApp campaigns and will facilitate the integration of nano and micro businesses, freeing up the sales team to focus on more complex negotiations with large clients. The tool will also be able to assist customers seeking more information on how to perform platform integration, with simpler support and guidance through tutorials. Besides WhatsApp, the service will be accessible via Loggi's application and website.

“Through automation and innovation, Loggi will further enhance the user experience, providing significantly faster, more accurate, and targeted responses. Sales teams will also receive meticulously qualified leads, allowing them to dedicate more time to more effective negotiations. This will build a more predictable and scalable sales process. With this, Loggi increasingly reaffirms its mission to connect Brazil through technology and expand the positive impact of its logistics ecosystem for businesses of all sizes,” concludes Diego.