Linx, specialized in technology for retail, launched the "Owner's Eye" campaign with Caito Maia, founder of Chilli Beans, as ambassador. The main goal of the initiative is to show how technology can be a strategic ally for retailers, promoting efficiency, growth, and smarter business management. Caito will play an essential role in connecting his experiences to the adoption of technological solutions, addressing the needs of retailers and reflecting in the results.
Starting in April, the campaign is part of Linx's marketing strategy to promote the Microvix software and will be aired on the company's digital platforms until December 2025. Aimed at small and medium-sized retailers, franchisors, and fashion sector managers, the initiative reinforces Linx's positioning as a partner in retail digitalization and in the pursuit of efficiency and sustainable growth.
The selection of Caito Maia as ambassador reinforces the campaign's connection with the reality of the Brazilian entrepreneur. Linx client with Microvix for over a decade, Caito shares the strategic vision that guides the company's solution development. "Caito comes to add, bringing his successful track record and his identification with small and medium entrepreneurs who directly connect with the 'Owner's Perspective' campaign concept," says Rafael Reolon, Retail Director at Linx.
Throughout the campaign, Caito Maia and Linx specialists will visit entrepreneurs, sharing experiences and demonstrating, in practice, how Microvix can transform business management and profitability. "The entrepreneur needs to be attentive to innovation and the use of technology to grow. The partnership with Linx allows me to share my experience with thousands of retailers who want to transform their businesses and stand out in the market," says Caito Maia.
As an ambassador, Caito will be the protagonist of exclusive content on social media and will also host special episodes of the podcast.Point of Sale (POS), from Linx. In these conversations, you will interview entrepreneurs at different stages of growth, addressing management challenges and the opportunities brought by technology. In the program"If the blood stops, it cools down", from Rádio 89 FM, Caito will also receive a Linx specialist to discuss topics such as innovation, data intelligence, and strategies for more efficient management.
With the "Owner's Perspective" campaign, Linx consolidates its position as a reference in retail solutions, supporting entrepreneurs in their digital transformation journey and in strengthening their businesses.
