Linx presents solution for restaurant efficiency and loyalty

In recent years, delivery has ceased to be a secondary channel and has become one of the pillars of the food sector in Brazil. According to data from Abrasel (Brazilian Association of Bars and Restaurants) and Sebrae, 76% of consumers already use delivery services, and the trend is for annual growth above 7% until 2029, according to Statista.

In this expansion scenario, the great challenge of restaurants is to be present in applications and take advantage of the visibility that marketplaces offer without compromising profit margins.The exclusive dependence on these platforms, with high intermediation rates, has led many companies to rethink their strategies.

This is where technology becomes a strategic ally. According to Bruno Primati, FoodService Director at Linx, Linx DeliveryApp and SuperApp solutions were developed to meet this need in the sector. With them, restaurants offer a more fluid, convenient and connected consumer experience, strengthen customer loyalty and ensure return to business.

For the executive, the secret is in balance: while the own applications allow to increase margins and retain consumers, marketplaces continue to be important to expand reach and visibility.In this context, Linx solutions offer complete integration between management, delivery and customer relationship, boosting restaurant profitability and consolidating the company as an essential partner in digital transformation and sustainable growth of foodservice.

By unifying point of sale, financial management, inventory control and delivery channels, restaurants can create loyalty programs, promotional campaigns and personalized offers. Thus, they reinforce the direct link with the consumer and drive sales consistently.

According to Bruno, the delivery market in Brazil is maturing and is no longer limited to delivering food.“A experience and customer loyalty have become great assets, and technology is the way to ensure them, with autonomy and efficiency among the main” trends, he concludes.