In recent years, delivery has ceased to be a secondary channel and has become one of the pillars of the food sector in Brazil. According to data from Abrasel (Brazilian Association of Bars and Restaurants) and Sebrae, 76% of consumers already use delivery services, and the trend is for annual growth above 7% until 2029, according to Statista.
In this scenario of expansion, the biggest challenge for restaurants is to be present on apps and take advantage of the visibility that marketplaces offer without compromising profit margins. Exclusive dependence on these platforms, with their high intermediation fees, has led many companies to rethink their strategies.
This is where technology becomes a strategic ally. According to Bruno Primati, FoodService Director at Linx, the Linx DeliveryApp and SuperApp solutions were developed to meet this need in the sector. With them, restaurants offer a more fluid, convenient, and connected consumer experience, strengthen customer loyalty, and guarantee a return on investment.
According to the executive, the secret lies in balance: while proprietary apps allow for increased margins and customer loyalty, marketplaces remain important for expanding reach and visibility. In this context, Linx's solutions offer complete integration between management, delivery, and customer relationship management, boosting restaurant profitability and consolidating the company as an essential partner in the digital transformation and sustainable growth of the foodservice industry.
By unifying point of sale, financial management, inventory control, and delivery channels, restaurants can create loyalty programs, promotional campaigns, and personalized offers. This strengthens their direct relationship with the consumer and boosts sales consistently.
According to Bruno, the delivery market in Brazil is maturing and is no longer limited to delivering food. "Customer experience and loyalty have become major assets, and technology is the way to guarantee them, with autonomy and efficiency among the main trends," he concludes.
