Linx, a technology specialist for retail, launches a new marketplace management feature in Microvix, its ERP solution for managing stores, chains, and franchises. Developed in partnership with Plugg.to technology, Linx's marketplace integration hub, the new feature simplifies operational processes and optimizes sales results, ensuring greater efficiency and integration in the digital environment.
With the new feature, small and medium retailers can connect their products to over 70 marketplaces in Brazil without the need for parallel systems. The solution offers seamless integration with marketplace hubs, automated ad enrichment, and unified financial management within the ERP itself, reducing complexity and increasing operational accuracy.
Among the channels integrated into the new feature is theTikTok Shop- an integrated shopping platform within the TikTok app that allows users to discover and purchase products without leaving the social network. The official launch of TikTok Shop in Brazil is scheduled for the dayMay 8, andMCX Marketing clients using Microvix will be able to participate in the platform's debut, making their products available at launch.This direct integration with TikTok is made possible by the new Marketplaces feature, reinforcing Linx's commitment to offering solutions aligned with the main trends in digital retail.
"The expansion into marketplaces is an opportunity for retailers to increase their sales and reach new consumers. The new feature aims to eliminate technological and operational barriers, ensuring that merchants can focus on growing their businesses without sacrificing efficiency and management control," Rafael Reolon, Retail vertical director at Linx.
