LinkedIn, largest professional social network in the world, celebrates a significant milestone: over 10 million Service Pages – intended to showcase professional services – created globally, a growth of 48% compared to the previous year. In Brazil, the number of entrepreneurs and freelancers offering their services for hire through the platform reached 1,1 million, a growth of 47% compared to the previous year, considering that more than 1,23 million service providers are currently registered on the platform.
Recent LinkedIn surveys highlight a global trend: the growing interest in entrepreneurship. Currently, 42% of professionals on the platform are interested in starting their own business or working as freelancers.
This is not an interest only of service providers, mas dos contratantes/compradores também: os dados mostram que 80 mil pedidos de serviços são feitos semanalmente no LinkedIn, with an annual growth of 65% in the number of buyers requesting services, it is an average of 8 requests per minute. Among the areas of greatest demand are: coaching and mentoring, marketing e desenvolvimento/consultoria de software
LinkedIn has established itself as the main platform for entrepreneurs and service providers to expand their businesses, connecting professionals to potential clients and new opportunities. In Brazil, the possibility of creating free and customized Service Pages has been a game changer for those looking to professionalize their work and increase their visibility. This allows freelancers and micro-entrepreneurs to showcase their uniqueness and creativity in a practical and accessible way. In a market where independent work is growing rapidly, "counting on a reliable platform that facilitates the exposure of services and the connection with clients is essential", affirmsMilton Beck, General Director of LinkedIn for Latin America and Africa (LTS).
The first step to start offering services on LinkedIn is to create a Service Page, that serves as a showcase to highlight your services and business, free of charge. This function aims to help manage proposals, requests and communicate with potential clients efficiently. To create a Service Page, just access the profile on LinkedIn and fill in the "Offer Services" or "Add Services" section. This will ensure that the profile appears in search results related to the services offered
ToAndre Santos, speaker, professional mentor, LinkedIn Top Voice is one of the service providers registered on the platform, “LinkedIn not only enhanced the generation of qualified leads, but it also became the main tool to strengthen my personal and business brand. I have already signed contracts with global companies, thanks to the visibility and reach that the platform provides. It is much more than a social network, it is a professional ecosystem that connects you with the right people. For service providers, it is a complementary channel to build authority, "generate business and strengthen personal brand".
The growth of Service Pages reflects the evolution of LinkedIn as a space where professionals and companies can connect in a practical and strategic way. All this data shows how the platform has adapted to the new market demands, expanding the possibilities for both those who offer and those who seek to hire specialized services
