Levante Brasil LTDA (Levante), an operator with permanent authorization from the Secretariat of Prizes and Bets (SPA), announced today that Felipe Maximino will immediately assume the position of Country Manager in Brazil. The company combines the experience of Sorte Online, a pioneer in the Brazilian digital lottery brokerage market with 21 years of history — which includes Sorte Online Betz, its online gaming vertical — and Lottoland, a global leader in lotteries and online gaming. With a focus on innovation and strengthening Levante's commitment to responsible gaming and improving the player experience, Felipe assumes the position with the goal of driving the company's operational growth and strengthening its brands in the Brazilian market.
Maximino has been at Sorte Online for almost four years and until then served as Vice President of Product, Technology, and Operations at Sorte Online. During this period, he was one of the responsible for the technological modernization of the platform, always focusing on providing an increasingly intuitive and efficient experience for customers.
“Taking on this position is both a challenge and a great opportunity to continue driving Levante’s growth in Brazil. Our goal is to continue expanding and focusing even more on the customer experience, bringing innovative solutions that simplify the consumer journey and expand access to quality services,” highlights the new Country Manager.
Felipe Maximino holds a degree in Computer Science from the University of São Paulo (USP), where he conducted research on accessibility in web systems and ubiquitous computing, and also has a postgraduate degree in Business Administration from Fundação Getúlio Vargas (FGV). In his career, before serving as VP of Product, Technology, and Operations at Sorte Online, the executive also held positions as Director of Product and Technology, CTO, and Head of Product at the company. Additionally, Felipe has experience working with multinational companies, leaders in digital transformation, such as the French Atos and the Indian TCS, with expertise in business development.
Maximino's appointment occurs after Marcio Malta's departure, who leaves the position of CEO of Sorte Online after five years with the company. During this period, Marcio was a key figure in the company's growth, and now Felipe Maximino takes over with the mission to intensify innovation and elevate the customer experience to a new level.
“Our commitment is to integrate global best practices with local knowledge to continue being one of the leading references in the Brazilian betting and lottery market. With my experience in the sector, I want to contribute to anticipating trends and developing solutions that meet the real needs of our customers. I would also like to take this opportunity to thank Marcio Malta for his leadership and the important achievements during his tenure, and I wish him much success in his new journey,” he concluded.
