RankMyApp, specialized in performance media optimization and management, revealed the results of the survey on the apps that stood out the most in 2024. The survey identifies consumers' favorite apps in the categories of gastronomy, shopping, education, entertainment, finance, maps and navigation, health and fitness, and social, considering the main app stores: Google Play and App Store.
“The ranking was constructed based on the presence of apps in the top 10 of their categories in the main app stores. The strategy values consistency and the position occupied in the ranking, attributing greater relevance to those that remain in the best positions for longer”,explains Leandro Scalise, CEO of RankMyApp.
The study does not take into account downloads or reviews, as these metrics are part of the rankings in app stores. The chosen criteria allow for the identification of the apps that truly stood out and are priorities for users, serving as a reference for marketing professionals who want to understand the behavior of target audiences in the mobile environment.
In food delivery, iFood holds the first position. In shopping, Shopee leads in both stores, but the surprise comes with Temu, which ranks fourth. In education, Duolingo was No. 1 in both app stores. For entertainment lovers, Max (Google Store) and TikTok (App Store) were the standout apps, with Netflix in second place.
In the finance category, Nubank was the leader in both stores, with PicPay (Google Play) in second place and FGTS (App Store). In maps and navigation, the 99 stood out in the Google Store, ahead of Uber, with Google Maps being the top app in the Apple Store. In health, the Flo Menstrual Cycle is the leader in both, with GymRats ranking 9th on the App Store. Instagram (Google Store) and WhatsApp (App Store) complement each other socially, with Threads in second place in both stores – demonstrating Meta's dominance in the category.
“This is a very valuable tool for not only understanding, but also using user preferences as a strategy. This makes it possible to define the best ways to carry out campaigns, promote products and services or establish partnerships,” highlights Scalise.
