StartNewsReleasesSantander and Getnet launch Pix via Proximity

Santander and Getnet launch Pix via Proximity

Santander and Getnet, the payment technology company of PagoNxt, part of the Santander Group, announce the launch of Pix by Proximity through Google Pay. A new feature allows customers to make payments even more quickly and securely using the Google Wallet, simply by bringing their mobile devices close to enabled terminals.

Since its launch in 2020, Pix has established itself as Brazilians' preferred payment method. According to the Central Bank, in the first six months of 2024, the number of Pix transactions exceeded 29 billion, representing a 61% increase compared to the same period of the previous year. This advance demonstrates the strength of the system, which has already surpassed traditional methods such as credit and debit cards, totaling 24.2 billion transactions in the same comparison period. More and more, Pix is establishing itself as the most used payment method in Brazil.

With Near Field Communication (NFC) Pix, Santander individual clients will be able to perform transactions automatically just by bringing their phone close to the terminal, using Google Wallet, without the need to open the bank app or scan QR Codes. On the other hand, Getnet's corporate clients will be able to offer this new payment solution on their machines, adding more ease, convenience, and security to the consumer's experience. Near Field Communication (NFC) technology ensures advanced security through encryption and biometric authentication, protecting user data.

Furthermore, the agility in transactions will ensure faster service and a smoother shopping experience, aligning with the growing demand for innovative and simplified solutions.The rollout for Santander clients will be carried out in groups, with an expected completion by mid-March.

According to Izabella Belisário, director of payments and personal services at Santander, “the new functionality reinforces Santander’s commitment to offering payment solutions that combine innovation, convenience and security, always with a focus on improving the customer experience”.

For Mayra Borges, Vice President of Business at Getnet, this innovation represents an important step in the evolution of digital payments in Brazil. "This technology applied to Pix not only makes the customer's daily life easier but also brings standardization and significant improvement to our consumer's experience. This means that any user with access to an Android device with NFC will be able to pay with Pix via proximity on Getnet terminals with the same payment experience they already have with a card," says the executive.

“The arrival of Pix by Proximation for Santander and Getnet customers is a milestone and we are happy to offer even more convenience and technology to the transaction routine of millions of Brazilian customers who use Google Wallet and other Google Pay surfaces,” says Natacha Litvinov, Head of Payment Partnerships at Google Pay in Latin America.

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