The Brazilian luxury market gains a new ally in inventory management and promoting sustainability. Ozllo, a luxury parts marketplace founded by entrepreneur Zoë Póvoa, has expanded its business model to include the sale of new products from previous collections, helping renowned brands clear out unsold stock without compromising their image.
The initiative arose from Póvoa's awareness of the difficulties faced by brands in managing unsold items. "We want to act as partners of these businesses, taking care of products from previous seasons and allowing them to focus on current collections," explains the founder.
With sustainability as a central pillar, Ozllo aims to reduce waste in the luxury fashion sector. The entrepreneur emphasizes the importance of this approach, stating that "the process of making a cotton blouse is equivalent to 3 years of what a person consumes in water."
The marketplace, which was born about three years ago as a resale platform on Instagram, now offers items from over 44 brands, focusing on women's clothing. The expansion into the stagnant stock segment already includes more than 20 partner brands, including names like Iodice, Scarf Me, and Candy Brown. The goal is to reach 100 partners by the end of the year.
In addition to environmental concern, Ozllo invests in a premium shopping experience, with personalized service, express deliveries, and special packaging. The business serves clients throughout Brazil and has already expanded to the United States and Mexico, with an average ticket of R$ 2,000 for used items and R$ 350 for new parts.
Ozllo's initiative aligns with the expectations of the younger consumers. According to a survey by Business of Fashion and McKinsey & Company, nine out of ten Generation Z consumers believe that companies have social and environmental responsibilities.
With this innovative approach, Ozllo positions itself as a promising solution to inventory management and sustainability challenges in the Brazilian luxury market.
