A Quick Buy, a startup focused on e-commerce, developed a customized artificial intelligence solution for Inciclo — a leading brand in sustainable intimate health products — and achieved significant results:19.7% of abandoned carts were recovered, and52.3% of users who interacted with the assistant returned to the site..
The protagonist of the strategy isLua, the AI salesperson created by Compra Rápida especially for Inciclo. Operating via WhatsApp, Lua offers empathetic and informative support, assisting consumers with questions about menstrual cups and other intimate products — items that, although expanding in the market, still face resistance due to lack of knowledge or insecurity.
"Although the market for menstrual cups and discs is growing significantly, it is still taboo for many women. There is a lot of curiosity, but also many doubts: does it really work? Will there be leaks? How to use it? How to clean it? We worked with Inciclo to develop an AI that could answer all of this with sensitivity and expertise," she says.Konrad Doern, Head of Revenue at Compra Rápida.
According to Doern, the creation of Lua was the result of joint work between the teams of the two companies. The assistant contacts customers who abandoned their carts, introduces themselves, and offers proactive and personalized assistance. The impact goes beyond conversion: AI strengthens the relationship with the brand and improves the experience of those making their first purchase.
In addition to the recovery rate of 19.7%,46% of the recovered sales occurred without the need to apply discounts, which contributed to the preservation of the company's margins. The initiative also stood out for its high re-engagement power32% of users who abandoned their purchase interacted with the AI after abandoning, and among them, 52.3% returned to the site to continue the purchase.
"It was really a success, with many rich conversations between Lua and the clients. In addition to the financial results, we were able to offer a much better and safer experience for those taking their first step with the brand," completes Doern.
